QUINCY, Mass. — (BUSINESS WIRE)–Propel Marketing, a leading national provider of digital marketing products and services for local businesses, today announced that it has appointed Max Faingezicht as Propel Marketing’s Chief Technology Officer.
n his new capacity, Max will be leading the technology from both a product and an engineering standpoint, including integrating the customer experience between SaaS and marketing services. Max now reports directly to Pete Cannone, CEO of Propel Marketing.
“It is with great pride that we recognize Max in his expanded role as CTO,” said Pete Cannone. “As a small business owner, Max brings the passion to drive our product strategy, recognizing and relating to the pain points SMB’s face in marketing and growing their business. With Max’s leadership, we will continue to design and deliver marketing solutions that customers can easily integrate into their digital strategy.”
Prior to working with Propel Marketing, Max was the co-founder and CEO of ThriveHive, the company behind the award-winning marketing platform acquired by Propel Marketing in March 2016. Max also worked as a product manager intern for the Kindle team at Amazon and has held engineering roles in the industrial automation industry. Max holds a BSEE from the University of Costa Rica and an MBA with a certificate for Innovation and Entrepreneurship from MIT Sloan.
“With the ThriveHive Guided Marketing platform and the operational excellence that Propel has built, we are now uniquely positioned to be the dominant marketing force for SMBs, unlocking the largest opportunity that exists in digital marketing today,” said Max Faingezicht. “I aim to bring additional customer focus to the organization, supported by scalable technology, that allows us to impact more SMB’s by building great products that help them grow their businesses.”