QUINCY, Mass. — (BUSINESS WIRE)–Propel Marketing, a leading national provider of digital marketing products and solutions for local businesses, today announced it has released a free iPhone app that allows customers to monitor their digital marketing efforts while on the go.
The new iPhone app is a mobile version of the company’s Results by Propel Marketing (RPM) Dashboard, which provides customers with 24/7 lead tracking, campaign reporting, and key performance metrics.
“Local business owners are extremely busy, so it makes sense that they would want to use an app to check in on their marketing efforts. Propel wanted to make it easier for them to do just that,” said Aman Devgan, Propel’s Chief Marketing Officer. “Our customers can now access all their marketing campaign information at their fingertips whether they’re in line at the bank, out in the field, or at the ballgame.”
Customers can also track when new leads come in through the app’s push notifications, sent directly to a business owner’s mobile phone. The dashboard pulls data across multiple channels including website traffic, SEM ads, digital display ads, social media posts and advertisements, email campaigns, and more.
The app, which is available for iPhones with iOS 9, provides all the same features as the desktop dashboard, but presented in a smartphone-friendly manner. Through the app, Propel customers can:
- Track new leads
- Identify top-performing ads through comparative performance data
- Monitor campaign pacing and spend
- Check website analytics and data
- Contact their digital advisor
“Through this app, customers will be able to see a holistic view of their digital marketing efforts, allowing them to quickly make informed decisions to enhance their marketing strategy,” said Devgan.