Social media marketing has a general set of tips and tricks that apply to most platforms: Make sure your content is high quality and in front of the right audience. Use informative, unique, and interesting content to attract new customers. Make sure you are posting at optimal times for your target audience. In addition to these general social media marketing best practices, here are a few additional tips for marketing your business through Pinterest specifically.
Business Marketing Tips for Pinterest
These nine tips will help you to optimize your Pinterest strategy and grow a quality following.
Plan Pinterest Content in Advance
To plan out your Pinterest content calendar, make use of seasons, holidays, timely trends, and business-specific busy periods. If you want to keep up with relevant events, download our (FREE) 2017 Marketing Calendar.
Help Users in Advance
Keep in mind that your planned content may be the information your audience is seeking in order to plan things themselves. For example, travel agents shouldn’t start publishing summer travel content at the beginning of the summer holidays, but rather in the weeks (even months) leading up to the summer holidays, when people are planning their trips.
Failing to increase engagement typically results from failure to be consistent with marketing. Marketing consistency is key to the success of a small business marketing strategy. If you can’t post every day each week, don’t create that expectation for your target audience. Post every other day, or even less, so that you can get into a steady rhythm with your followers, and to prevent periods of leaving them in the dark.
Promote and Re-promote
For some of your Pinterest pins, publishing alone will not do much for your business. If you have a particularly high-quality pin or piece of work to promote, don’t be afraid to re-promote that pin once a month. If you can update something about that particular pin, such as the caption, even better. You may also want to cross promote your Pinterest content on other social media channels.
Your Pinterest marketing strategy is not just about posting content, it’s also about nurturing that content and building your audience.
Label Boards & Pins for Search Queries
Your boards should be topical and named for how users will search for content on Pinterest. For example, “summer vacation ideas” or “cheap vacation destinations” clarify what the board contains, and are also the same terms that a user may search for their seasonal inspiration.
Add Prices to Pins
Many users browse Pinterest with an idea to purchase something so if appropriate, add prices to your pins. This not only clarifies that something is for sale, but it also equips the user with the information they need in order to proceed in the buying process—improving their user experience and increasing the chances of their becoming a customer.
Organize by Service
If you don’t have priced items to share on Pinterest, you should still organize your content in a way that helps your audience find what they are looking for. Use an image for each board that is generic and descriptive. Keep the boards up to date with monthly and seasonal content.
Show Your Personality
Your Pinterest profile should not just display your products and services. It should tell the story of your business, reveal the passion behind what you do, and show the people that make it all possible. Storytelling is powerful, and visual storytelling even more so. Use your personality, company culture, and the power of visual marketing to grow your Pinterest following.
Advertise on Pinterest
Promoted Pins were launched in 2014, and at that time were primarily for big brands. However they are now also applicable to smaller brands and businesses. If your target audience is on Pinterest, then you may want to consider adding Promoted Pins to your Pinterest marketing strategy.
Tips for Creating Images on Pinterest
Between filter effects, dimensions, file sizes and other factors, images can be tricky. These four tips will help you to create great images for your Pinterest content.
Use Free Tools
There are many free tools around that can help you create good images. With Canva, for example, you can customize your images, add content, and use tried and tested layouts that are effective for marketing. There is even a template on there for Pinterest Pins!
Increase Visual Appeal
When creating images for Pinterest, remember that users are drawn to images with bright contrasting colors—red and orange in particular. Images with faces are not shared or liked as much on Pinterest as images without a face. Make sure to keep the background as simple as possible, so as not to detract from the focus on the main feature.
Optimize Image Size
Pinterest is a visual tool so it’s important to create an image large enough to stand out, but not too large where the image looks pixelated or blurry. For Pinterest, optimal image sizes are as follows:
- Pinterest profile photo: 600 x 600px
- Pinterest pins: 735 x 1100px
- Pinterest board cover: 735 x 498
There are many free tools (such as Canva) that will help you to resize your images to specified ranges.
Optimize Descriptions, Alt Tags, and File Names
Did you know that your non-Pinterest images (such as your blog and website images) can show up in a Pinterest or Google image search? To optimize your images, include (but don’t stuff) relevant keywords into your descriptions. Make sure to use alt text (text alternative), and to rename your image on your blog/website according to what is in the content. This will help it get found in not only Pinterest searches, but Google image searches as well. Keep your descriptions between 200 and 300 words as these have been shown to get more shares.
When used properly, Pinterest can be used to grow your social media presence, drive traffic to your website, showcase your talent, and more. Follow these tips for creating and pinning images so that you can take full advantage of Pinterest for your business.