To really leverage Pinterest’s power, there is a lot more you can (and should!) do once you’ve created your business’ page.
In Part 1 of marketing with Pinterest, we helped you get started and establish your presence on Pinterest, but like other social networks, just setting up an account is just where the work begins.
How do you take advantage of Pinterest’s wide reach and audience?
Be sure to promote your page to let people know you’re on Pinterest! Don’t just assume they’ll find you. One way you can do this is by adding the Follow Button to your website. With this button, customers won’t even need to leave your site to follow you on Pinterest and start seeing your posts!
Don’t stop there – promote Pinterest in your email signature, on business cards, social networks, marketing materials, and even in your store! You can even highlight your most popular pins on your website, in emails, or in your place of business. Have fun with it!
Make it easy for people to Pin from your website!
Once you have people following you on Pinterest and actively pinning and repinning your content, keep things engaging to make it worth their (and your!) while.
Pinterest is continuously improving their user experience and adding features. Here are the latest additions to the network:
Pinterest is more than just a visually-appealing social network. It can help you gain new customers, earn their trust, and gives you another way to engage. With our tips and tricks, we hope you will create your own Pinteresting community that will grow in years to come!
Do you have any Pinterest Pro tips to share? What’s your favorite way to use the network?