When we all started using the Internet, there was only one way to access the Web: from a desktop computer.
Getting online meant firing up a big, bulky machine which took minutes of our time. And — for many — it involved listening to the infamous sequence of dial-up noises. Indeed, the Internet was a unique technological marvel.
How things change.
Today, dial-up is virtually obsolete — broadband is the norm. The Internet is no longer a tool for a select few; Wi-Fi is accessible in a multitude of public places. And “Googling” has become a part of many people’s vocabulary.
Here’s something else that might surprise you: mobile Internet usage has eclipsed desktop (or laptop) Internet usage.
There have been some major changes in the way that people use the Internet – and you need to respond accordingly.
Because the majority of organic search traffic is now coming at you from mobile browsers, you’d better have a mobile-friendly site!
And while some prefer the use of a laptop or desktop for mobile web browsing, people tend to make more use of their phone’s cyber capabilities. Whether it’s making a dinner reservation, checking sports scores, or summoning statistics to help win a debate, phones help us out in a variety of ways every single day. Having your site work on mobile devices is more important than ever.
But just showing up on a phone isn’t good enough; people expect sites to be easy to navigate! 72% of Google users say that mobile-optimized sites are of high importance. And that’s not just millennials — that’s Google users of all ages.
While you might have been able to get away with a mobile-unfriendly site in the past, this is no longer the case. In April of this year, Google updated its algorithm so that sites that are mobile-friendly are now ranked higher in mobile search results — a change informally dubbed “Mobilegeddon.”
Why does this matter to you? The majority of Google users won’t find your website when searching on mobile, as smartphone-friendly sites will far outrank you. Conversely, if your site is optimized for mobile viewing, you’ll have a leg up on your competitors.
From a user experience (UX) standpoint, mobile sites are friendlier than normal webpages since they usually consist of fewer components. Fewer components means less load time and easier navigation. Think load time is trivial? Think again: 40% of people will give up in their quest to access a website that takes more than 3 seconds to load. Just 3 seconds, and you’ve lost a customer!
Having fewer components isn’t just good from a backend perspective, though. It also makes it much easier for visitors to navigate — 57% will leave a website if it’s difficult to navigate on their phone. Mobile sites provide visitors with buttons for easy navigation and clickability, easily digestible text, and no messy pinch-and-zoom.
Even if you personally aren’t using a mobile device for web browsing, the fact that over half of Google searches come from mobile phones mean that your customers are. So if you’re going to put time and effort into doing your website the right way, why not make it easy for people to access it from their phones, tablets, and other devices?
Invest in a mobile-friendly site! Optimize for mobile use and get the most out of your business.