Marketing your business is no easy task. The online world is vast and overwhelming. Put the two together, and online marketing becomes a monster that you don’t have the time or energy to handle. Take a deep breath. Online marketing requires a multi-faced approach but it isn’t all meant to be achieved at once. Use these tips to get started with your online marketing strategies, and you’ll be on track to building a marketing system that works for your business.
One of the best approaches to success is to begin with the end in mind, and online marketing is no exception. What do you want to get out of your online marketing? More local customers? More traffic to your website? More awareness of your brand, product, or services?The online world is vast and overwhelming, but having big-picture goals and then smaller goals that help facilitate them will give you a sense of direction.
If you’re not sure about what your goals should be, start by collecting some basic data such as:
One of the best parts of internet marketing is that it is easy to collect data and measure results. Get weekly measurements for a month, and then strive to increase those numbers. Start with an attainable goal, and as you find out what works and what doesn’t, as well as what metrics matter, you can get more ambitious.
For more help with online marketing goals, these blog posts will help:
The center of your online marketing efforts is your website. Most, if not all, of your marketing activities will lead visitors to your website, where they can become leads that drives various marketing goals. In order to successfully market online, your website needs to be:
Now that you have a lead-generating website, it’s time to do all you can to drive qualified traffic to it. There are many channels that lead to your website, but start with the basics. Get a blog up and running with social media accounts that promote your posts. As you gain more experience with your online marketing, you can move onto other traffic sources such as online advertising, micro-influencer marketing, and review sites.
Even though the web is “world-wide”, and even though online marketing will help you to expand your reach, this does not mean you have to work on a large-scale level or target a national audience. In fact, online marketing is highly conducive to small and local businesses. Using review sites, maps listings, location-based hashtags and other local online marketing methods, more and more people right around the corner from you can discover your business.
Online marketing involves the use of several channels at once to accomplish a multitude of goals that facilitate one another. This makes for a beautiful system, but if you try to take everything on at once it’ll be nothing but a tangled mess.
Start with a few channels and work on optimizing those: understand what approaches and word choices work for your audience, get in the habit of tracking campaigns, and familiarize with best practices. As you get the hang of one or two channels, you can add in more and gradually build up your marketing system.
If you are concerned about whether you’re fully leveraging online tools to market your business, you’re not alone. There are many business owners who are new to digital strategies, and there’s always more to be done for those who are familiar with them (not to mention the new tools and features constantly being added to the mix). The key is to start simple, put forth consistent effort, and strive to build your online marketing system over time.