Is Your Google Business Listing Appealing to Customers?

ThriveHive’s Google My Business Data & Trends

We looked at more than 4,000 Google My Business listings and gathered insights such as

•Most common hours of operation and attributes
•Average review ratings and lengths
• Most popular CTAs and media types for posts

Check out our findings below, broken down by area of focus, to see how you stack up.

Hours of operation  |  Attributes  |  Media  |  Reviews  |  Posts

Most Popular Hours of Operation

Overall

Percentage of businesses opening:

Before 9 AM: 45%
At 9 AM: 26%
After 9 AM: 29%

Percentage of businesses closing:

Before 5 PM: 12%
At 5 PM: 21%
After 5 PM: 67%

Percentage of businesses open on:

Monday: 92%
Tuesday: 98%
Wednesday: 98%
Thursday: 99%
Friday: 97%
Saturday: 66%
Sunday: 37%

Legal, Accountant, Doctor, Dentist

Percentage of businesses opening:

Before 9 AM: 59%
At 9 AM: 25%
After 9 AM: 16%

Percentage of businesses closing:

Before 5 PM: 17%
At 5 PM: 39%
After 5 PM: 45%

Percentage of businesses open on:

Monday: 92%
Tuesday: 95%
Wednesday: 95%
Thursday: 96%
Friday: 86%
Saturday: 37%
Sunday: 19%

Trades & Services Businesses

Percentage of businesses opening:

Before 9 AM: 66%
At 9 AM: 23%
After 9 AM: 11%

Percentage of businesses closing:

Before 5 PM: 8%
At 5 PM: 25%
After 5 PM: 68%

Percentage of businesses open on:

Monday: 97%
Tuesday: 99%
Wednesday: 99%
Thursday: 99%
Friday: 98%
Saturday: 65%
Sunday: 32%

Most Popular Attributes

Overall

  • Website
  • Wheelchair accessible parking, entrance, elevator, restroom
  • Menu
  • Owned by women and/or veterans
  • Pay debit card, credit card, check, or cash only
  • Has restroom
  • Children welcome
  • Wifi
  • Welcomes LGBTQ

Legal, Accountant, Doctor, Dentist

  • Wheelchair accessible parking, entrance, elevator restroom
  • Website
  • Accepting new patients
  • Listed services (teeth whitening)
  • Unisex bathrooms
  • Has restroom
  • Welcomes LGBTQ
  • Practitioner gender
  • Owned by women and/or veterans

* Opportunity for to add popular attributes such as payment information, children welcome, and Wifi.

Trades & Services Businesses

  • Website
  • Owned by women, family, and/or veteran
  • Wheelchair accessible parking, entrance, elevator, restroom
  • Service details (oil change, repair, installation, assembly)
  • Pay debit card, credit card, check, or cash only
  • Has restroom
  • Same day service/delivery
  • Welcomes LGBTQ
  • Children welcome

Most Popular Media

Overall

Percent of Profiles Featuring Video:

15%

Average Number of Photos:

< 5: 27%
5 – 10: 20%
10 – 20: 22%
> 20: 31%

Average Number of Videos:

1: 56%
2: 18%
3: 9%
4: 4%
5: 2%
> 5: 10%

Photo/Video Category:

At work: 22%
Interior: 21%
Teams: 11%
Profile: 10%
Exterior: 10%
Product: 9%
Cover: 9%
Food & Drink: 4%
Logo: 4%
Menu: 1%

Average description character count:

76

Legal, Accountant, Doctor, Dentist

Percent of Profiles Featuring Video:

19%

Average Number of Photos:

< 5: 24%
5 – 10: 23%
10 – 20: 23%
> 20: 30%

Average Number of Videos:

1: 35%
2 – 5: 50%
> 5: 15%

Photo/Video Category:

Teams: 33%
Interior: 21%
At Work: 15%
Profile: 8%
Cover: 8%
Exterior: 8%
Product: 4%
Logo: 3%

Average description character count:

77

Trades & Services Businesses

Percent of Profiles Featuring Video:

23%

Average Number of Photos:

< 5: 27%
5 – 10: 20%
10 – 20: 19%
> 20: 34%

Average Number of Videos:

1: 59%
2 – 5: 30%
> 5: 11%

Photo/Video Category:

At work: 60%
Product: 20%
Teams: 20%

Average description character count:

59

Posts

Overall

Overall Average Post Length:

245 characters

Percent of CTA’s Used Most Often:

Learn More: 56%
Book: 19%
Call: 11%
Shop: 4%
Sign up: 4%
Get Offer: 4%
Order: 4%

Percent of Action Type:

Standard: 86%
Event: 7%
Offer: 5%
Product: 3%

Percent of Posts that Include Media:

Photo: 89%
Video: 4%
Neither: 7%

Legal, Accountant, Doctor, Dentist

Overall Average Post Length:

271 characters

Percent of CTA’s Used Most Often:

Learn More: 84%
Book: 9%
Call: 5%
Sign up: 1%
Get Offer: 1%

Percent of Action Type:

Standard: 87%
Offer: 9%
Event: 4%

Percent of Posts that Include Media:

Photo: 88%
Video: 3%
Neither: 9%

Trades & Services Businesses

Overall Average Post Length:

334 characters

Percent of CTA’s Used Most Often:

Learn More: 70%
Call: 13%
Book: 9%
Sign Up: 5%
Get Offer: 2%
Order: 1%

Percent of Action Type:

Standard: 89%
Offer: 5%
Event: 3%
Product: 3%

Percent of Posts that Include Media:

Photo: 88%
Video: 5%
Neither: 7%

Reviews

Overall

Overall Average Profile Rating:

4.5/5

Percent of Reviews Responded to:

59%

Average Character Length for Reviews:

255

Average Character Length for Responses:

135

Percent of Profiles Rated:

1/5: 1%
2/5: 1%
3/5: 7%
4/5: 73%
5/5: 18%

Legal, Accountant, Doctor, Dentist

Overall Average Profile Rating:

4.8/5

Percent of Reviews Responded to:

48%

Average Character Length for Reviews:

308

Average Character Length for Responses:

136

Percent of Profiles Rated:

1/5: 4%
2/5: 1%
3/5: 0%
4/5: 3%
5/5: 93%

Trades & Services Businesses

Overall Average Profile Rating:

4.7/5

Percent of Reviews Responded to:

60%

Average Character Length for Reviews:

291

Average Character Length for Responses:

164

Percent of Profiles Rated:

1/5: 1%
2/5: 1%
3/5: 5%
4/5: 66%
5/5: 27%