There are a multitude of different advertising channels your business can use to market your products or services and build awareness. Being the visual creatures that we are, television, billboard, and print ads have always been obvious avenues for businesses to advertise on. However, one question always remains the same: Which one will give you the best return on your investment? With people spending more time on the internet, online display advertising gives small and medium-sized businesses a dynamic, efficient, and inexpensive tool to zero in on your target audience. Finally, a way to really put your advertising dollars to work!
Online display ads appear in the form of banner ads and can contain some type of graphic, video or audio element. What is the added bonus of this dynamic ad? It has the ability to target specific niche audiences and provide you with detailed metrics in order to track your investment. They are widely used for increasing brand awareness, building brand affinity, and expressing to consumers that you are the right choice. This gives you the ability to advertise on major sites to reach your target audience with the right message at the right time.
Audience targeting is a way of reaching highly qualified consumers based on specific interests and intent. You can refine who gets to see your ad by geographic area and by sites where people that are more inclined to be interested in your service are spending their time online. For example, audience targeting allows an auto dealership the ability to either widely target their message to auto-related sites or to target local regions and potential customers down to the zip code.
In addition to standard targeting capabilities, display advertising can allow you to reach people who have already visited your website. With Retargeting technology, you are able to put your message in front of these potential customers even as they go on to browse other sites. This allows you the ability to advertise exclusively to the people who have shown interest in your brand, products and services, and could still be considering your business. Your display ad acts as a reminder for those people, bringing them back to your site and guiding them through the sales process.
Both techniques are sure to provide you with a much larger return on your investment as opposed to traditional methods. It’s time to get serious about your online display advertising. Staying ahead of the curve and in front of your competition means being creative and engaging. Online display advertising is a great way to turn site visitors into your customers.