If you’re into sweet treats, smiles, and social impact, then you’ll find October to be a fun month for social media marketing. Scroll on for ideas on posting to Facebook in ways that are creative, relevant, and engaging for the month of October.
For even more ideas (for October and beyond), download our full marketing calendar here (it’s free!).
What to Post on Facebook this October
Looking for more than just October blog post ideas? Let’s focus in on Facebook…
Customer Service Week
Customer Service Week offers you the opportunity to shine a spotlight on team members who exhibit exemplary customer service skills. American Express gave a hand to their reps while spotlighting one in particular. Smaller companies may choose to highlight all of their employees throughout the week! Your followers will appreciate the emphasis you place on quality customer service.
Business Women’s Week
Business Women’s Week is a time for all female business leaders to take a bow! Instead of self-promotion, use this week to empower women in the workforce by posting relevant articles, tips, and tricks from female leaders and resources for women in business.
One thing we truly appreciate about every month’s awareness causes is that they give businesses to the opportunity to spread positivity and valuable information. This spin gym posted a simple, but powerful, message related to Anti-Bullying Month, another awareness cause in October.
World Vegetarian Day
World Vegetarian Day is every October 1st. Cater to a largely vegetarian audience? Today is your day! Encourage people to be vegetarian for the day or just give a shout out to all the veg-heads in town and invite them in for a special treat.
Still a meat eater? Take a tip from the History Channel and post a funny video of a “vegetarian” crocodile to get in on the veggie-loving fun!
World Smile Day
World Smile Day is celebrated on the first Friday of October every year. Remind customers that your products and services leave a big grin on their faces by picking a couple of your most popular items to promote or by announcing the return of a seasonal favorite—with a smile of course!
National Cake Decorating Day
National Cake Decorating Day is held every October 10th. Invite people to post their “Pinterest Fails” for a chance to win worst cake décor! This particular neighborhood market didn’t do exactly that, but they did ask their followers to share their favorite confection creations. Remember that asking your followers to interact with you on social media strengthens their brand loyalty and makes them feel a part of a larger community!
National Boss’s Day
This Facebook-friendly holiday occurs every October 16th. There’s always a way to put a twist on these pseudo-holidays. National Boss’s Day is, of course, a great time to give a shout-out to the head honcho, but what if you are the boss? No worries. Join in the holiday by choosing another “boss” to pat on the back.
We also love this gif posted by the staff of a Mexican food restaurant. People love to see behind the scenes at their favorite spots. It makes your business more relatable!
Get to Know Your Customers Day
Get to Know Your Customers Day occurs on the third Thursday of October (for the first month of every quarter, so also of January, April, and July). This is a biggie with a plethora of options to garner audience participation. Ask for feedback regarding items or services they would love to see you offering!
Search your company’s hashtags and repost customer photos.
Or just ask people to share fun facts about themselves. As we always say, it’s not solely about self-promotion around here!
National Sweetest Day
National Sweetest Day occurs on the third Saturday of October. Typically a day to share a little romance with your sweetie, National Sweetest Day is definitely a holiday for those of you who deal in sweet treats. Remind your Facebook followers that you’ve got just the thing for them to show their loved ones just how much they care – and that they’re the sweetest!
National Pumpkin Day
It’s October so of course there’s a National Pumpkin Day in the mix This observance occurs every October 26th. Host a virtual pumpkin carving contest…
Or jump on the 90’s bandwagon and post videos from The Smashing Pumpkins to elicit some nostalgic vibes. Tongue-in-cheek takes on these holidays are always big hits.
National Make a Difference Day
National Make a Difference Day occurs on the 4th Saturday in October. If your organization is involved with a charitable cause, today is the day to showcase your efforts and encourage participation from your clientele. People are more likely to make a purchase from a business that demonstrates a “give back” culture. Today is also a fantastic way to showcase the volunteer efforts of your staff from the previous year.
So many ideas to choose from today, so why stick with just one? This nursing school had a little fun with the holiday and transformed their classrooms into a “hospital of horrors”.
Encourage employees to dress up and ask your followers to vote for a winner!
Or post tips to help keep everyone safe during their trick or treating outings.