We know that the fall and winter months can get a little dreary, so be sure to keep your Instagram content bright and cheery! With the colder weather underway, your Instagram marketing is in need of a change to match the foliage. Here are some great November marketing ideas for Instagram to keep your feed bright and happy.
This holiday, perfect for small business owners, is all about going the extra mile to help others in need or accomplish your goals. This day is all about spreading positivity and working your absolute hardest, so make sure your Instagram post reflects that. November is a month of being thankful so this is a great way to kick it off with positivity and, you guessed it, going the extra mile!
Challenge your Instagram followers to help their neighbor in need, finish that book they’ve been reading, or even just wake up one hour earlier. Going the extra mile is something we can all fit into our daily routine and is a great November holiday to celebrate on Instagram. Extra Mile Day is recognized annually on November first.
Daylight Savings is often seen as a double-edged sword. We’re lucky enough to get an extra hour in the day, but also dread the shorter, colder days approaching, so it’s important to remind your Instagram followers of the positive aspects of the season! Post content that is relevant to Daylight Savings Time, such as seasonal-themed products, a good book to cozy up to as winter approaches, or even just a throwback photo to warmer months.
A helpful post to remind your followers of the clocks going back one hour is another great Instagram content opportunity. Encourage your followers to use their extra hour in a way that relates to your industry. If you’re in the wellness or fitness industry, tell people to spend an hour on self-care or working out. If you run a restaurant, encourage diners to eat dinner out rather than cooking. The possibilities are endless—just make sure they’re cheerful! Clocks revert one hour at 2 am on the first Sunday in November.
As one of the most widely recognized holidays, Veterans Day is a time to respect those who have served in the U.S. Military. Veterans Day is a perfect time to offer a discount to those who have served, host a pop-up at a military-themed event, or even donate a proceed of sales to veterans organizations. If your business is owned by a veteran, you can also opt to add a badge to your Google My Business profile to let others know (Source: Search Engine Land). This feature is also a great addition to improve your Google My Business grade! Veterans Day is recognized on November 11th each year.
Good deeds make the world go ‘round, so be sure to spread the love on World Kindness Day. World Kindness Day can be celebrated by encouraging your followers to do a kind thing for others, hosting an Instagram giveaway, or posting a positivity quote from a famous philanthropist. World Kindness Day is celebrated each year on November 13th.
Thanksgiving is a time to appreciate your family, friends, and most importantly, your customers! Thanksgiving is a perfect holiday to let them know just how thankful you are for their continued support, and encourage them to give back to their community while you do the same. Many choose to do this in the form of a heartfelt Instagram post, hosting a fundraiser for a local non-profit, or by displaying pictures of your own Thanksgiving Day feast. Thanksgiving is celebrated on the 4th Thursday of every November.
Today is your day to shine, small business owners! Small Business Saturday is a reminder to all Americans to support local business and shop small. For Small Business Saturday, be sure to advertise all promotions, sales, and discounts on your Instagram. You can also post about any partnerships you are doing with other local businesses, create and share a gift guide, or host a sidewalk sale. Remember to thank your customers for their support, and remind them of the importance of shopping small!
Movember is a movement in November during which men grow out their mustache out until the end of the month to raise awareness of men’s health issues. For Instagram, you could: