Social Media Marketing is one of the hottest trends in the digital marketing space right now. And, although businesses from all industries have been hopping on the bandwagon, there are still many that don’t believe social media is a necessary or effective use of their marketing dollars.
The truth is, social media is essential for any business, no matter the industry. How so, you ask? Let’s take a look.
So what exactly what makes social media so important? What can social offer that other channels can’t?
First and foremost, your audience is on social media! Social creates a unique opportunity for your business to interact with your customers in your own space. Doing so will not only increase brand awareness for your business across your audience, but it will also help to foster brand loyalty through consistent engagement and interaction.
In addition to increasing engagement with your audience, social media allows you to improve your engagement as well. When a customer engages with your brand on social, you are immediately notified. This allows you to respond to a client’s reviews, questions, comments, and concerns in real time, resulting in a pleasant customer experience and strengthened relationships.
Did you know that 84% of CEOs and VPs have admitted to using social when making purchasing decisions? This means that not only does your target audience spend a lot of time on social, they are also using social to find businesses such as yours!
Arguably one of the greatest assets of social media for business is that your audience will naturally and effortlessly do some of your marketing and advertising for you. Every time someone shares your post, you are being introduced to a new potential customer that you may have not reached on your own.
Since your audience does a lot of the legwork in increasing your reach, social media is an extremely cost effective method of branding and marketing. And with organic social postings, your cost per lead can be virtually zero.
Creating and managing social profiles has an impact on your offsite SEO. It helps push you closer to the top of the organic search results for your products or services. Not convinced? A study of 6 websites showed that a business with more tweets, likes, followers, shares, +1s, etc., saw greater improvements in SEO rankings than those with little to no social presence.
The key to reaping these benefits of social media is making sure your account and profiles are as current and updated as possible. Fill out as many fields as you can with accurate, helpful information. Your Company Overview should include links to your website, as well as basic company info including an address, phone number, etc.
Social Media Marketing is here to stay. Give your business the exposure it needs to reach and engage with your audience. You’ll be glad you did.