Running a few different Facebook ad campaigns? Have more than one person managing them? With multiple campaigns and multiple social media marketers, keeping your Facebook business page organized and coordinated can be tricky… until now!
Just yesterday, Facebook officially launched their Business Manager, a tool which allows you to run multiple campaigns and assign roles to multiple managers, all through one interface. This way, you maintain an organized and simplified business page, keeping an eye on who’s running what ads and what they have access to, all in one location.
The benefits of Facebook’s Business Manager
Both managers and agencies are going to benefit from the new capabilities made available by the Business Manager tool, but what exactly does it do for you?
- One location where you can manage all
- Facebook pages
- Apps
- Ad accounts
- Provide access without sharing login information
- Simplify set-up of pages, apps, and accounts
- Control access & edit permissions easily
How Business Manager affects your marketing
With Business Manager, you have complete control over who has access to your pages, apps, and ad accounts, and what role they have. For admins, clients, and employees alike, more detailed control over pages and accounts will only improve efficiency and organization.
And giving access without divulging login credentials is a huge advantage when you need to share business assets while keeping your accounts secure. There’s no need to be ‘Friends’ with anyone else associated with the page in order to gain access, helping to keep work and play separate. And when relationships and roles change, it’s easy to add and remove people and permissions to suit your needs.
After gradually rolling out the new tool over the last month, Business Manager is officially up and running for Facebook’s business pages. What do you think of the new capabilities?
