• New on Pinterest: Place Pins


What’s new in the world of social this week? Just yesterday, Pinterest launched a new feature called Place Pins.

This local-focused feature is the latest update to the image-based social media network. Place Pins now allow users to tag the locations of all the items they pin to their boards, creating a map of all their pins.

What are Place Pins?

According to Pinterest’s blog announcement, “we noticed Pinners creating more and more boards around the vacations they’re planning, special places near where they live and sites they want to see someday… We asked ourselves, how can we help people turn their travel inspiration into reality? Today, we’re taking a first step toward that goal with Place Pins.

In addition to just geotagging the pin’s location in the world, Place Pins also include a few other great details for ultimate usability. The pin’s address and phone number are tied in so users can easily find the information they need.

How do you use Place Pins?

Ready to start mapping pins in your Pinterest account? To make use of the new feature, either edit an existing Pinterest board or create a new one and select “Add a Map” in the board settings. You can then “Map this pin” to edit an existing pin or create new ones to add their location info. Or, you can “Add a place” directly from your map. You can even create boards with friends to plan your next adventure together, whether it’s to the next town over or around the world!

So what does this mean for businesses?

Now that Pinterest users can attach locations to the ideas and items they’re saving, it’s more important than ever for your business information to be complete and accurate across the web. And, if you’re not already using Pinterest for your business, this might be the time to start.

Place Pins allow your customers to add your business to their to-do list, whether they’re locals keeping track of their go-to sources for groceries and car repairs, or if they’re tourists compiling an itinerary of great restaurants, shops, and sights to visit on vacation. They could even be re-pinning an image directly from your company’s page!

ThriveHive combines easy-to-use tools and expert guidance to help businesses stand out and get found online. Learn more about our guided marketing and advertising solutions here.

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