• 53 Monthly Email Newsletter Topics and Ideas

53 Monthly Email Newsletter Topics and Ideas

Email newsletters are one marketing activity that business owners know they should do but procrastinate doing. What should you write about? What kind of things are your customers interested in reading? It can be a challenge to come up with email newsletter topics (and email newsletter subject lines!) so we’ve put together a 12-month list of possible ideas for your newsletters.

We used our Marketing Calendar as a guide for these email newsletter ideas to make sure we didn’t miss any holidays or fun promotional ideas. Here are 53 ideas for your monthly email newsletters.

53 Monthly Email Newsletter Topics and Ideas

January Newsletter Topics & Ideas

  • New Years Resolutions suggestions related to your business
  • After-holiday sale to rid customers of holiday blues and get rid of extra inventory
  • Holiday season roundup – best and worst examples are good for this!
  • Compliment your customers and maybe even provide a reward for shopping on National Compliment Day

February Newsletter Topics & Ideas

  • Celebrate Black History Month by highlighting influential African Americans in your community or business industry
  • Create a referral or customer loyalty program that encourages new customers to send you referrals
  • Valentine’s Day special for couples or Galentine’s Day special for groups of women
  • Cold weather tips and tricks as it relates to your business

March Newsletter Topics and Ideas

  • Promote your business around National Puppy Day by incorporating a shelter or dogs into your business—encourage customers to share photos of their dogs as it relates to your business
  • Send out some advice on how to Spring forward after the time change
  • Run a Facebook contest for the best St. Patrick’s Day party
  • Hold a pie eating event or promotion on Pi Day (3/14)

April Newsletter Topics & Ideas

  • Create an April Fool’s pranks video
  • Celebrate prom season with discounts for high school students
  • Promote Mother’s Day and graduation specials before the season gets underway
  • Offer a flash sale for Opening Day for your local baseball team

May Newsletter Topics & Ideas

  • Cinco de Mayo specials or party planning tips as it relates to your business
  • Get a lot of questions? Answer FAQs in a newsletter to help customers out!
  • Mother’s Day and graduation gift guides
  • Celebrate Memorial Day by giving back—donate sales proceeds to a local organization that supports the troops

June Newsletter Topics & Ideas

  • Instagram Giveaway or Facebook Contest relating to summer travel plans
  • Sales promotion for recent graduates
  • Encourage customers to spend time outside with their families on National Picnic Day
  • Father’s Day promotion and gift guides

Need some more marketing ideas for the summer? Make a splash this summer and check out our Ultimate Summer Marketing Kit!

July Newsletter Topics & Ideas

  • 4th of July marketing specials and promotions
  • Offer temperature related discounts to bring customers into your business during the hot months
  • Create a business hashtag encouraging customers to get active on social media
  • Highlight a success story from one of your loyal customers

August Newsletter Topics & Ideas

  • Hold an end of summer Buy-One-Get-One free sale
  • End summer with a customer appreciation event
  • Run a back to school marketing special
  • Create a survival guide for students as they start off the academic year

September Newsletter Topics

  • Labor Day sales
  • Is your business in a college town? Offer back to school specials for students
  • Get ready for football!
  • Start marketing for Halloween

October Newsletter Topics & Ideas

  • Encourage customers to engage on social media for Halloween
  • Celebrate National Boss’s Day by partnering with other local businesses
  • Hold a pumpkin carving contest for children
  • Participate in local trick-or-treating

November Newsletter Topics

  • Hold a food drive and donate the items to the local food bank
  • Share how you are going to help others this holiday season
  • Promote an event during Thanksgiving break
  • Hold a sale for groups in honor of Friendsgiving

December Newsletter Topics

  • Have an end of the year sale to kick off holiday sales
  • Partner with other businesses to adopt a family or adopt your own
  • Hold a contest for the best Holiday decorations
  • Share a year in review and your New Years Resolutions

Evergreen Newsletter Topics & Ideas

  • Share customer photo of the week on social media
  • Motivational quotes or customer success stories
  • This Month’s Customer Loyalty Program Member Winner: Jane Doe
  • Promote upcoming events
  • Birthday discounts for customers

These ideas should help you create a plan to stay on the minds of customers throughout the year. For more guidance on how to launch your own email marketing strategy, download our Free Guide to Email Marketing for Small Business Owners:

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