• Mobile Websites Best Practices: Spinning your Mobile Web

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Are you losing out on local business? Could you be gaining new customers in your area?

If you don’t have a mobile version of your website yet, you are missing out on local business. The mobile market is growing in strengths and numbers. As of 2012, there are over 1.1 billion smartphone users worldwide and growing. The US smartphone market just hit 50% market penetration and shows no signs of slowing.

These users are moving fast, and expect companies to move right along with them.

Of these smartphone users, two thirds are more likely to turn into a paying customer if you website is mobile friendly. If it’s not? 61% will leave if they can’t find what they’re looking for within about 5 seconds. Failing to adapt to these changing norms will only leave you behind your competition in no time.

So how can you easily and effectively capture this growing mobile market?

In the world of smartphones you can format your website for mobile use or build an “app.’ Apps allow companies to offer services and interact with the customers, but they’re expensive and take a while to build. Unlike a mobile website, apps don’t contribute to online search rankings, and aren’t the most useful way to reach new customers,as a person must choose to download the program to their phone. A simple, easy-to-use mobile website can take you steps beyond your competition in the mobile market without much trouble, including boosting your local search ranking.

How do you make sure your mobile website is useful to your potential customer base? Here are some best practices: 

Look and Feel

  • Keep the look and feel similar to your main website
  • Stay simple with 2-3 contrasting colors
  • Limit the number of photos and galleries
  • Use large tabs and buttons

Usability

  • Become thumb friendly
  • Put click to call on every page
  • Provide a Google maps icon for quick directions
  • Always offer a link to your full site

Content

  • Be concise and clear with information
  • Place easy to find headers and bullet points with keywords
  • Make your contact info easily visible on the home page

These practices will help you keep your website quick and easy to use, providing an enjoyable experience to your customers. A correctly formatted mobile website allows customers to avoid slow loading speeds and difficult navigation to find the information they are looking for. Mobile users are not on your website to browse around and peruse your information. They are looking for quick answers to their questions on the go. 

As we head into the next year, mobile sales are expected to overtake desktop and notebook sales, and not look back. Mobile internet usage was at 13% in 2012, up from 1% in 2007- with more mobile sales this number is only expected to continue growing.

This rising trend is becoming the norm, and if you’re too late to adapt you could be missing out on more customers than you can afford.

 


Learn more about how Propel can help with your mobile web presence with mobile sites and responsive design

 

ThriveHive
ThriveHive
ThriveHive combines easy-to-use tools and expert guidance to help businesses stand out and get found online. Learn more about our guided marketing and advertising solutions here.

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