• Mobile Marketing Trends for 2014


So long 2013, hello 2014.

As another new year is quickly getting underway, mobile marketing trends are more important for a business than ever. Marketing technology is catching up with the popularity of mobile devices and businesses will find increased value from mobile marketing in the upcoming year.

Close to 50% of worldwide Internet consumers are using mobile devices as their primary mechanism for surfing the Web. Their primary tool for accessing the internet! That means business listings, websites, social media, and more.

Mobile-optimized websites are becoming more and more common, and a recent report from Compuware said that:

  • Approximately 74% of visitors will wait 5 seconds for a page to load on their mobile device before they leave the site
  • Roughly 46% of consumers will not return to a mobile site if it didn’t work properly the last time they went to that site
  • About 71% of visitors to a mobile site expect the pages to load almost as quickly as, or faster than, web pages on desktop computers

So how do you keep your business on top while people are on the go? A few key points to keep in mind are content, responsive design, click-to-call functionality, and images. 

More Focus on Content

The rise of smart phones users is leading to the need for mobile-friendly content – a necessity for 2014. There are a few things to keep in mind when designing your content for mobile access.

First is having a clear call-to-action. The main call-to-action should be styled in a large size font and a vibrant color. It’s important to make it easy for people to see exactly what action they should take, converting visitors into customers.

Second is a short contact form – keeping it to a maximum of 5-6 fields. Make it easy for people to get in touch! Providing a quick contact form where it can be easily accessed on a smartphone or tablet means one less obstacle between you and your customer.

While it’s clear that businesses should have a mobile friendly website, businesses that continue to look for ways to engage their visitors with mobile content will surpass their competitors and build a larger, more loyal customer base.


When people are on their smartphones searching for a business, it’s easier to call directly from their phone in the moment. Don’t make them wait until they can get to a desktop computer to access your website, find your number, and then call. 

Adding click-to-call functionality to your mobile-ready website means that a person looking for you, right now, can call – right now. Whether they’re looking to make a restaurant reservation on the go or are trying to schedule a plumber between soccer practices, make it simple for customers call you no matter where they are.

A consumer can easily reach you while on the go with a clear click-to-call button at the top of any mobile-optimized web page.

Responsive Layouts

Responsive Web Design is the design method of the future. What does it mean for your website to be responsive? It means your website automatically adjusts its layout and size to fit any screen – from desktop to smartphone and everything in between. It also means less work for you! There’s no need to develop a separate mobile site for your customers on the go.

Nothing loses a visitor’s attention faster than a difficult-to-navigate mobile website. Implementing a responsive design gives your users an optimal viewing experience regardless of platform. Your website is easy to read and navigate across a variety of devices, such as laptops, desktops, tablets, and smartphones, as well as whatever technology comes next. 


Large, oversized images are the next big thing for 2014. Find image which represents your business and set it front and center so that it’s the first thing a user sees to capture and attract their attention. Placing the most eye-catching images and taglines at the top of the page is key for any mobile device.

While viewing your business on a smaller screen, the emphasis is not only on content that’s easily digestible, but on great images that will help illustrate your point. If using a responsive design, keep in mind that while images are a main focal point, too many will slow the load time and a reader may click off the page before it’s finished.


The move toward mobile in today’s world is certainly undeniable. Because of the fast growth rate of the mobile industry, mobile marketing trends and methods will always change, but keeping up with them is incredibly important. These trends in mobile for 2014 will keep any business ahead of the competition and will provide inspiring ways to reach out to new customers.

ThriveHive combines easy-to-use tools and expert guidance to help businesses stand out and get found online. Learn more about our guided marketing and advertising solutions here.

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