With today’s technology and mobile devices, people are enjoying unprecedented amounts of access to the internet. Add social and sharing capabilities to the mix, and people are now more connected than ever—to each other and to your business. Now is the time to take advantage of these trends with mobile marketing for your small business. Use these mobile marketing tips and tactics to expand your reach and deepen your connection with your audience.
Mobile Marketing Tips
Mobile marketing takes various different forms, but there are some basic tips that apply across the board. Keep these tips in mind when implementing your mobile marketing strategies.
Know your Audience
Knowing your target audience is essential for the success of any marketing activity, and may look different for each activity. When it comes to mobile marketing, it’s important to think about the various scenarios in which your audience members might be using their mobile devices. Are they public transportation users who might be on their phones during rush hour? Are they parents who might take out their device while waiting in the school parking lot to pick up their kids? Follow this tip by thinking carefully about both the environment and the mindset your target audience is likely to be in when on their mobile devices.
You should always be using data to drive your marketing goals, but did you know that you can apply it specifically to mobile marketing. Analytics platforms like Google Analytics make it possible to isolate your data to just mobile usage. In fact, on Google Analytics you can even separate out the type of mobile device. Looking at the numbers for mobile behavior can help you to uncover insights into what resonates best with your target audience when they are using particular devices.
People using their mobile devices are, for the most part, mobile as well: on the go, multitasking, and surrounded by distractions. Keep this in mind when creating content that will appear on mobile devices. In the mobile world, your content is showing up amidst a lot of noise, so it is more important than ever to focus on capturing your viewers’ attention. Use concise yet captivating text, eye catching images, and complimentary colors so that both your mobile marketing content and your business stands out.
Mobile Marketing Tactics
The above tips will help you to use mobile marketing effectively. But you might be unsure as to where to start. Here are three mobile marketing tactics that can get you on the right track for reaching your customers on the go.
Mobilize Already Existing Offers
Mobile marketing doesn’t have to be a whole new project or require a text messaging service. Simply make your existing promotions accessible to mobile users. Share sales and coupons on social media; allow followers to redeem a coupon in your store by showing it on their phone. This is not only a way to mobilize your marketing, but also a way to combine your online and offline marketing strategies.
This mobile marketing tip relates closely to the previous one. Integrating your marketing strategies through online and offline channels has many benefits. The more channels, content, and approaches you can use to convey a message or offer, the more you can drive it home without boring, bombarding, or annoying your customers. Incorporate mobile marketing into your social media, email, direct mail, and website strategies, to get people engaging with your business in different ways and at different times. For example, in your email newsletter, encourage people to participate in an Instagram contest. Or, use Instagram to inform your email list that they have an exciting offer in their inbox.
Use Landing Pages
When users are consuming your content on their mobile devices, they are not only distracted, but have limited screen space. This can make it challenging to adhere to the above tip of being concise. After all, people generally want to know more details before they decide to act. Rather than trying to fully yet concisely convey an offer or promotion on one page, use a landing page. Your initial offering can include a short description with a call to action button, that takes them to a landing page with more detail. The short description and button gets them to take a low risk action, and then the more detailed information can encourage them to take the final action, such as providing their contact information or making a purchase.
Market On the Go
Mobile marketing does not just refer to receiving your content while on the go. It’s about marketing on the go too! Use social media to reach out with a helpful or interesting post while you’re on the train or waiting in line at the grocery store. Pull out your phone’s notepad and start brainstorming for your next blog post or email blast. A relaxed mind is a creative mind—you’d be surprised at what you can come up with when you’re just freely writing. As a small business owner, your time is precious, and this is one way to maximize it.
Effective marketing is reaching your audience where they are at, and today, they are everywhere. Use these mobile marketing tips and tactics to enhance your visibility in your community and foster more consistent engagement with your audience.