Looking for ideas for patriotic promotions for your business? Here are 30 examples of Memorial Day sales and social media posts by real businesses to give you some inspiration. For more ideas, check out our Memorial Day Marketing Ideas post.
For ideas for the whole year, download our free full Marketing Calendar.
In the example below, Swoon Boutique of New Orleans runs a simple 25% off storewide sale for Memorial Day, but adds some spice to their post with “Red, white, & sales”.
If you have patriotic products, not only can you promote them for Memorial Day, but you can also encourage your customers to gear up for 4th of July celebrations. Check out Annabelle B’s “Star and Stripes Forever” earrings:
Ribbon Chix has the same idea with their summer must-haves:
Don’t forget, people don’t just celebrate with clothing. They decorate their homes and gardens too.
Here’s another example of promoting your patriotic garb. It’s helpful to remind your followers of your link in your bio as well:
For caterers and restaurants, Memorial Day this is a great time to promote your business. Give your audience the nudge they need to forego the labor for their barbeque this year and let you do the cooking for them!
The Tribe Strength & Conditioning gives military members, veterans, and spouses the entire month free in the spirit of Memorial Day. Note also that they take advantage of the extra social media activity by posting their schedule of events for may and June.
If you can’t give a full month free to military personnel, try a smaller discount. Spa Noa offers 10% off all retail for Memorial Day and 20% for active military, veterans, and their families:
What better way to entice people to come to your business than with delicious food? Post attractive pictures of your Memorial Day BBQ goodies and invite them to come hang, just like The Fontaine Hotel does in the example below:
If you’re a restaurant like Del Frisco’s Grille, create a simple offer like a free appetizer with an entree purchase. Snap a photo, create an image on Canva (or another easy visual marketing platform), throw it up on Insta with hashtag #memorialdaydeals
Don Tomasso’s gets creative here with their “Feed the troops” Memorial Day Deal. See what kind of military jargon you can incorporate into your posts. Don’t forget to include the dates of your deal in your caption.
If you have decorative chalkboards or signs that list your specials, use them to your advantage for your Memorial Day posting. Give them a nice patriotic makeover and post pictures of them on social media. You can even further reinforce the items you’re promoting by turning them into hashtags like 997 Cafe does below:
You don’t need to go crazy to promote your business on Memorial Day. A simple deal like 15% of, presented with some red, white, and blue and a #memorialdaydeals hashtag is plenty.
If you sell a variety of products, try giving discounts on patriotic colors for Memorial Day. In the example below, Vivacious Lips offers 15% all red colors and 10% off all other colors, while including the dates of the sale in the caption and appropriate hashtags (#memorialdaysale and#memorialdaydeals).
You could also offer a bonus product or gift with the purchase of a red, white, or blue item.
What we like about this Memorial Day Sale is the graphic. You get a complete visual of the buy-one-get-one deal…plus, cute pom poms!
Memorial Day is about remembering those who fight or have fought for our country. Cyclebar uses this memorial theme in their marketing with their “Ride to Remember”. Plus, they offer 20% off all active duty military and veterans on Memorial Day.
If you have an online store, create a promo code for your Memorial Day sales.
Another sale you could run is 20% off the most expensive item in your cart, like eVitamins does below. They also make it clear exactly when the promotional code expires.
Offer free shipping during Memorial Day weekend for deals over a certain amount.
Do you have a variety of products that you can combine for a Memorial Day bundle?
If your business runs on a subscription or contract model, run a special such that renewing during Memorial Day weekend gets them a discount or special gift.
Let customers know if you’ll be open or not on Memorial Day.
For many, Memorial Day is a long weekend. Encourage your customers to take advantage of the extra time to check out your business.
Don’t just promote your Memorial Days once on social media. Keep reminding your customers of your exciting offers and be sure to let them know when they only have a few hours left. Adding a sense of urgency to your deals will help encourage your followers to take action.
Here’s another example of urgency:
Word of mouth marketing is your friend! Tell your customers to tell their friends about your deals. Create appealing posts that followers can easily and willingly share across their networks.
For more creative marketing ideas inspired by holidays and events, download our free marketing calendar for the year: