Memorial Day is right around the corner! Promote your business for the long holiday weekend with these fresh marketing ideas.
Support the troops this Memorial Day by extending your gratitude to those who made the ultimate sacrifice for their country and those who are actively serving. Hang American flags in the window of your local business, offer discounts to Veterans and active service members, and showcase employees or family members on social media. If you see a service member or Veteran, thank them for their service. Memorial Day is an important holiday.
If your business is open this weekend, offer a special sale or promotion over to customers. Send out a last minute email blast or post on Facebook to let customers know about the sale. On this holiday weekend, many people travel out of town. Use this as an opportunity to entice locals to stop by your store if they’re looking for something to do. If your business is in a tourist town where vacationers flock, have a special welcome back offer for new and returning customers!
Take time over the weekend to join in on the local fun. Join in and give back to the community. If there are picnics, local road races, or special events, get out there and meet new people and customers. Introduce yourself to someone new – word of mouth marketing is a great way to get new customers to your business and you never know where your next customer or business collaboration will start!
Memorial Day is the unofficial start of summer. Take the time to plan out summer marketing activities around July 4th, vacations, and back to school. If you have a seasonal business, make sure that you’re prepared for an upsurge in business. Update your website to add new employees or update employee profiles if anyone has recently graduated or gotten married.
Make red, white, and blue your business theme of this weekend. Celebrate the start of summer any way you can whether it’s by wearing those white pants and posting pictures to Instagram, featuring a special patriotic dessert on your restaurant’s menu, or inviting an Active Service Member to be the guest of honor at your picnic.
No matter how you celebrate Memorial Day, make sure to use social media to engage customers. Post on Facebook, Instagram, or Twitter tagging people and companies and using #MemorialDay or your own holiday hashtag. Encourage customers, employees, and family members to get in on the action and share your posts and their own!