May is upon us and marks the beginning of warmer weather and Spring holidays! Here are some fresh ideas for your marketing and blogging efforts for the month of May.
1. Kentucky Derby
Use the Kentucky Derby in your May marketing efforts. Get creative with horse or Derby fashion themed ideas, contests, and events. The Kentucky Derby is a great way for fashion retailers to change up store fronts, blog about Derby outfits for men and women, or host a Best Hat contest on social media.
Restaurants and bars can use the Kentucky Derby to market their business as well. Host a Derby party with hat contests and Derby themed menus, complete with Mint Juleps. Host a cooking or cocktail making class and encourage customers to use a custom event hashtag to follow and promote the event on social media. Engage users on social media by liking, commenting, tagging, and sharing their posts about your event!
Use #kyderby and your own custom Derby hashtag (like #derbyatjoes) on social media like Instagram, Facebook, and Twitter so that people can find you and follow along. Make sure to follow up by sending an email newsletter or blogging about the event your website so that those who missed out will want to join in the fun next year!
2. National Small Business Week
National Small Business Week is the first week of May. Use this as a marketing and networking opportunity by attending any National Small Business Week events in your town. If there aren’t any events, get together with other small business owners and create your own – or just make sure to shop and support other local small businesses during the week.
Make an extra effort to give back to your community by shopping at, posting reviews, and engaging in social media with other small businesses during the week.
3. Cinco de Mayo – May 5
Cinco de Mayo is the perfect excuse for a Pinterest worthy party or cooking class. Restaurants, bars, and bakeries should use this opportunity to post recipes on blogs, videos of recipes on social media, and post pictures of everything in action on Instagram. Provide recipes, tutorials, and pictures of margaritas, delicious Mexican food, or just people celebrating the holiday at your establishment. Remember to be culturally sensitive when celebrating.
4. Teacher Appreciation – May 5
May 5 is also Teacher Appreciation Day and the perfect time for preschools to market themselves to new parents in anticipation of the new school year. Throw a party for teachers or have students write thank you letters to show off on your blog, in email newsletters to parents, or on social media.
Another way to appreciate teachers on this day is to update your website with new teacher bios and pictures. Did anyone receive a new degree or have a teacher accomplishment to share? This is the perfect time to showcase them in an “About Us” page on your website. Doing so not only highlights your teaching staff, but it also can improve your SEO.
5. Mother’s Day – May 10
Mother’s Day is prime time for flower shops and spas to market their business. Show some love for the moms in your local area with special flower bouquets, and spa discounts or promotional packages for Mother’s Day.
Restaurants can host Mother’s Day brunches or teas on a day that may otherwise be slow on sales when people are spending time with their family. Preschools should thank Moms by making Mother’s Day cards or crafts to send home – make sure to post the pictures on social media or follow up with a blog post or email newsletter to communicate with parents!
Related: The Ultimate Summer Marketing Kit
6. Memorial Day
Show your patriotism and love for the good ol’ USA this Memorial Day. Follow local events and participate to show your support for those who have lost their lives for our country. Many people have picnics during this long holiday weekend – this is a perfect time to get those red, white, and blue recipes up on your restaurant blog and grow your following on Pinterest!
Take advantage of the warmer weather and provide information and helpful tips to your customers in accordance with your business. Contractors, landscaping companies, and painters should boost their May marketing efforts to get new clients for the Spring and Summer months.
Related: Small Business Blogging
Now’s the time to run that gutter cleaning sale or post pictures on Facebook of your most recent outdoor paint job. Increase your SEO with blog posts about recent jobs. Word of mouth marketing is important in these industries – offer existing clients a discount or incentive for each new client they refer who becomes a paying customer.
April showers bring May flowers. If you own a flower shop, May marketing is your time to shine! Host that workshop you’ve been thinking about, start that Pinterest board to see if Pinterest is right for your business, or grow your Pinterest following with your creations linked to your online store or blog.
You don’t have to be a florist to use flowers in your marketing. Spruce up your office, restaurant, or store front with flowers. Nothing says “Spring” like fresh cut flowers that add a pop of color to your business space. Buy flower from a local florist and introduce yourself – supporting other small business owners is the first step to getting more word of mouth referrals.
May is the start of wedding season and a perfect time to market your business to new people who are in town. If you’re working with a bride and groom, take this opportunity to use social media to engage customers as much as possible. Whether you’re hosting the bachelorette party at your yoga studio or baking their wedding cupcakes at your bakery, take pictures and share them on social media. Tag the bride and groom or anyone present at the event.
If you’re working with a Maid or Honor or Best Man, ask if there is a wedding hashtag for you to use so that guests can find your photo or status when they search for it. Many couples ask guests to use custom hashtags on social media so that pictures of the events can be easily searched. For example, the soon-to-be Mr. and Mrs. Burns might use the tag #BurnsInLove2015 – guests add this to pictures on Instagram, Twitter, and Facebook so that the couple and other guests can simply search it to find all of the photos posted from the wedding!
10. Charity Events
Marketing your business for May by getting involved in charity events. The nice weather makes it easier to get involved in the community and there will be plenty of charity events.
Giving back to the community is something that small business should do, especially if you’re marketing in a small town. Grab a trowel for that park beautification day or lace up your sneakers for a charity run and get your business name out there! You never know who you will meet -new customers, vendors, or even your next business partnership!
Grow your small business with these marketing and blog ideas for May! Need more blog ideas? Check out our 130 Blog Ideas to Rock Your Business Blog!