There is no shortage of companies asking small businesses to shell out hundreds, if not thousands, of dollars to promote themselves. But if you’re like most small business owners, click to tweet blogyou could really use some free tools to jumpstart your marketing. That’s why we’ve begun a weekly blog series featuring free tools for SMB owners to help you with your various marketing needs.
Email marketing is a direct way to get information to your customers. But with dozens of emails a day, how can you make yours stand out in the crowd? Catchy subject lines will get people to open your emails and adding graphics or interesting content will engage them. Another way to get people to remember you is by adding a personalized email signature.
Email signatures are a stealthy marketing tool that you can use to promote your business in every email. WiseStamp is a free tool that enables you to add icons, links, colors, and a photo to your email signatures.
To get started with WiseStamp visit wisestamp.com and create an account with your email. WiseStamp has free personal accounts. It also offers paid accounts with analytics and multiple users for a small fee.
To make a signature, enter your contact information with your company name, title, and telephone numbers. Personalize your signature by adding a photo of yourself. Don’t like your picture? Upload your business icon instead! Link social media accounts to get Facebook, Twitter, and LinkedIn icons below your signature and you’re all set!
In addition to including your contact information in your signature, you can add other links to your email signature to engage readers. Choose one thing, like your latest Tweet or include a link encouraging people to “Like” your company on Facebook.
WiseStamp accounts are created through your email so all WiseStamp signatures will automatically appear in future emails like the example below.
Adding icons, a link to your latest blog post or business special, or a photo of yourself to your email signature not only personalizes your email, it can also increase the growth of your business by creating an easy way for people to contact you on social media or to check out your website. See how much business will you get adding a WiseStamp signature to your emails!
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