There is no shortage of companies asking small businesses to shell out hundreds, if not thousands, of dollars to promote themselves. But if you’re like most small business owners, you could really use some free tools to jumpstart your marketing. That’s why we’ve begun a weekly blog series featuring free tools for SMB owners to help you with your various marketing needs.
Creating content and blogging is important for getting your small business recognized, but it’s hard to do when you’re busy running your business! Who has time to keep track of blog topics and when they’re getting written? Sure you can keep things in a notebook, but what if you want to refer to this information on the go or share it with someone else? How keep your ideas organized? If only there was a place for you to keep all of your information, content or otherwise, in an easy-to-see vision board. There is–it’s called Trello!
Trello is a great project management tool for organizing anything from blog topics to interviewing candidates for employment. Similar to using Post-it notes on a wall, Trello enables you to create lists for project or content management. In each list you can create cards with ideas, notes, links, and pictures. Think of Trello like a Pinterest board for business organization!
Trello is easy to use and, unlike other websites, won’t send you a bunch of spam. Just sign up using Google or another email and you’re ready to make your first board! For the purposes of this post, I made a miniature version of our own Editorial Calendar that we use Trello for.
The lists on our Blog Content board are organized from thought through finished process. Each list has cards of blog ideas that fit into that particular topic: Ideas to Write About, Up Next, In Progress and Published . For example, this post on Trello is in the “In Progress” list. As soon as this post is published, it will move into the “Published” list so that we can keep track of posts that were already written.
To move a card from one list to another, simply drag and drop the card.
Trello has some great features to make content creation, or any applicable business use, easy to do! There is space on each card to add notes, links, and colored labels. For this card, you can see notes on what this post would cover as well as a link to the Trello website.
Trello also has a calendar view. This free feature lets you add a due date for a card and view it in a calendar. Now all of the cards set with due dates are organized by date. Similar to the list view, cards can be dragged and dropped in the calendar view, making it easy to organize your content ideas.
Trello isn’t just for you though–you can also share your boards with others! Want to share your ideas with other employees or a content writer who helps write your blog? Maybe you want to have a virtual brainstorming session with other members of your team. Sharing boards with members both in and outside of your organization is easy to do.
Now there’s no reason not to create a marketing plan with great content! Organize your blog content and small business ideas with Trello today!