There is no shortage of companies asking small businesses to shell out hundreds, if not thousands, of dollars to promote themselves. But if you’re like most small business
owners, you could really use some free tools to jumpstart your marketing. That’s why we’ve begun a weekly blog series featuring free tools for SMB owners to help you with your various marketing needs.
People are always wondering about keywords. What keywords should I use? What words are people associating with my business? What words are people searching for to find my business? Is this even a word?
Getting started with Soovle
Soovle is easy to get started using. Simply go the the website and type in keywords or search terms. Soovle will generate terms that have been searched in conjunction with your search term. Soovle generates search terms from multiple serach engines and sites including, Google, Bing, Yahoo, YouTube and even Wikipedia.
How to use Soovle
Soovle is good to use when you’re looking for keywords to include in your blog posts or website content. Soovle is also good to use when you want to get out of the habit of using the same words in your content. Get out of your writing comfort zone and see what words people are searching for that are similar to your usual keywords. Doing so diversifies the reach of your audience, as your content will be more likely to come up in those searches.
Soovle is also good to find out what people are searching for when they’re looking up your business. You can see this with analytics software, but if you don’t have that, Soovle will be helpful. Just type in your business name and searches with your name in it will pop up. It’s important to realize that this will only work if you have a business name that is unique. If your business is called “Healthy Dog Food” the results will likely be for searches from people looking for healthy dog food, and not your business.
Soovle can also give you ideas for your content marketing. Type in random words involved in your business to see what people are searching. If you find an interesting search term, it might just be your next blog post!