There is no shortage of companies asking small businesses to shell out hundreds if not thousands of dollars to promote themselves. But if you’re like most small business owners, you could really use some free tools to jumpstart your marketing. That’s why we’ve begun a weekly blog series featuring free tools for SMB owners to help you with your various marketing needs.
Successful marketing requires quality content. As a small business owner, you need it to attract and engage your audience. You need it to boost your business’s digital presence and SEO. And you need it to inspire your marketing content and social media posts. Finding great material for your marketing doesn’t have to be time consuming. Our free tool of the week, Scoop.it, searches for and collects all types of media content from online sources like websites, blogs, social media accounts, and RSS feeds to help business owners curate marketing material for a broad spectrum of industries.
Scoop.it has an easy to use interface that allows you to search for, collect, and share various types of media content from online sources. You can also edit the content by adding your personal insights. And similar to Pinterest, Scoop.it lets you view collections of content curated by other people with similar interests- making it easier and faster to find material relevant to your marketing needs.
There are many ways Scoop.it can be beneficial for your marketing needs. The platform states that you can “Build engaged audiences through publishing by curation”. So how does it work?
Start curating by using the smart search functions to gather content. You can add long chains of keywords related to your industry in the search bar. With Scoop.it, you can be as specific as you want, which is why it’s such a great tool for small business owners in niche industries looking for content to share or be inspired by. Scoop.it looks through not just blogs or websites, but also collect content from social media accounts, RSS feeds, and other sources- it will crawl the web for all types of media content related to your keyword searches. The content will be available in a feed in Scoop.it’s “Suggestion Engine”.
Another way to collect content through Scoop.it is installing the extension onto your browser. Simple install the Scoop.it Bookmarklet, drag and drop the button into your bookmark toolbar. After installation, every time you stumble onto an interesting site, you can “scoop” the web page and add it to your content feed in Scoop.it to edit and share.
Lastly, Scoop.it has its own community of content curators, many of who are gathering interesting content for niche industries as well. It’s just as easy as following a Pinterest board.
You can use your curated content to inspire your own blogs, ebooks, whitepapers, and social media posts, or share the content to your social media networks. Scoop.it not only makes sharing content easy, it also allows you to “enrich it with your own perspective”. For ever piece of content you curate, you can write your own opinion and add your own takeaways before publishing directly to social media networks and/or blog. Your insights will add value to the content for your followers.
Scoop.it is makes daily social media postings less painful and more efficient so that you can focus on other aspects of your business. The tool will not only help you engage your audience, educate and inspire them, but the content feed will also enrich your knowledge of your industry.
Try out Scoop.it for yourself here for your content curation and promotion strategy. The free version of the tool offers most of the functionality of the two paid services and should give you a good start on finding engaging material.
Looking for more free online marketing tools to help you with your marketing? Subscribe to our blog to receive email updates or download our free guide,“45 Free Marketing Tools to Promote Your Business” to find more tools to help you research, create, and publish your marketing content.