• Marketing Tool of the Week: Essential Marketing Glossary

Small businesses marketing can be confusing. Optimization, social media, bounce rate–what do these words even mean? We’ve put together a this essential marketing guidemarketing dictionary for you to make things a little easier to understand.

Marketing Glossary:


Analytics: Computation of data or statistics. Website analytics include visits, leads, and marketing performance.

Average Time on Site: Total time spent by visitors on your site, divided by the total number of visitors (for the date range and filter selected).

Bounce Rate: The percentage of visitors who leave your website without visiting a second page, lowered by producing engaging content.


Call-to-Action (CTA): An instruction to do something on a website. CTAs are buttons or links that a visitor clicks on. Example: “Buy now,” “Get discount code,” “Subscribe by email.”

ClicksContacts who clicked on a link within your email.

Content: All elements of a website or blog. Content includes words, pictures, graphics, videos, and links to other websites.

Content Strategy: A plan for developing successful content to attract and engage customers on your website and blog. A successful content strategy will increase leads and sales.


Direct Traffic: The number of websites visits that came from some one typing your web address (url) directly in the browser.


Email Campaign: Marketing directly to a contact or lead through email for a specific purpose. Campaigns may be newsletters with current information, sales promotions, or important company announcements.

Engagement: Number of people who engaged with your marketing efforts (clicked links on Twitter or Facebook, opened emails, clicks to landing page).


Google Ranking: Where your website appears on Google depending on SEO–there are useful tips to increase your ranking.


Leads: Person who has shown interest in your business by taking some action (i.e. filling out a web form, or calling a tracked number). Qualified leads are those who are a good potential customer.


Marking Plan: A strategic plan set forth to reach business goals through advertisements, campaigns, blogging, and social media. The purpose of a marketing plan is to get the highest return on investment to grow the business.


Opens: Emails your contacts received and viewed.

Opened percent: Number of opened emails divided by the number of emails delivered (delivered = emails sent minus emails bounced).

Optimized/Optimization: The act of making a website as functional as possible to increase visibility on the internet and help potential customers find your business. An optimized website can increase sales leads that grow your business.


Reach: Your audience-the amount of people who have seen or are engaging with your posts.

Return on Investment (ROI): The monetary gain received from marketing efforts.


Search Engine Optimization (SEO): How your website is found on search engines.

Search Traffic: The number of website visits that came as a result of someone searching for a keyword on a search engine such as Google, Yahoo or Bing.

Social Media Marketing: Marketing through social media to inform, engage, and generate sales leads.


ThriveHive: Cambridge-based company that provides the best guided marketing solutions through an integrated marketing platform.

Total Visitors: The sum of unique visitors (for the date range and filter selected).


Unique visitors: The number of visitors (each counted only once) that visited your website over the course of a 30 minute period.


Visits: Number of people who go to a website.

ThriveHive combines easy-to-use tools and expert guidance to help businesses stand out and get found online. Learn more about our guided marketing and advertising solutions here.

Leave a Reply

Your email address will not be published. Required fields are marked *