• Marketing Tool of the Week: Blogging Glossary

Small businesses marketing can be confusing. Optimization, social media, bounce rate–what do these words even mean? We’ve put together ablogging glossary marketing tool series of marketing glossaries to make things a little easier to understand. 


Blogging Glossary


Alternative tag (alt tag): Tag used to name photos for SEO.


Analytics: Computation of data or statistics. Website analytics include visits, leads, and marketing performance.


Article: Another word used for post, referring to a specific page on a blog. This is a post or article.



Blog: An online journal or newsletter on a website that contain written content, pictures, and videos and are shared on Social Media.


Blogging: The act of writing and maintaining a blog.


Blogger: A person who blogs, either as a hobby or professionally. Blogger (aka Blogspot) is also Google’s blogging platform.


Bounce Rate: The percentage of visitors who leave your website without visiting a second page, lowered by producing engaging content.


Call-to-Action (CTA): An instruction to do something on a website. CTAs are buttons or links that a visitor clicks on. Example: “Buy now,” “Get discount code,” “Subscribe by email.”


Category: Words used to group posts together by a common theme. The category of this post is Marketing Tools.


Content: All elements of a website or blog including words, pictures, graphics, videos, and links to other websites.


Content Strategy: A plan for developing successful content to attract and engage customers on your website and blog.


Domain: The location of a website on the internet. Example: “thrivehive.com” is the domain of ThriveHive. The domain name is important and should be easy to remember.



Google Ranking: Where your website appears on Google depending on SEO–there are useful tips to increase your ranking.


Graphic: A visual image used in a blog post.



Host: A server that makes a website domain accessible on the internet.


HTML: Code (Hypertext Markup Language) used to format content on a website.



Keywords: Informative words used to highlight content for Search Engine Optimization.



Link Building: Adding links to content on your website or blog to increase Google page ranks.



Marketing: The action or business or promoting something.  Marketing includes online, print, and social media.


Marking Plan: A strategic plan set forth to reach business goals through advertisements, campaigns, blogging, and social media. The purpose of a marketing plan is to get the highest return on investment to grow the business.



Optimized/Optimization: The act of making a website as functional as possible to increase visibility on the internet and help potential customers find your business. An optimized website can increase sales leads that grow your business.



Post: An article on a blog. This is a blog post.



Reach: Your audience-the amount of people who have seen or are engaging with your posts.



Search Engine Optimization (SEO): There are easy ways to increase your SEO.


Share: Taking another users content and posting it to your news feed to share with your followers on Twitter or Facebook.



 Tag: Words used to describe a blog post. Different than a tag on social media.


ThriveHive Blog: Cambridge-based company that provides the best guided marketing solutions through an integrated marketing platform and awesome marketing advice on this blog.


Title tag: Most important SEO tool–HTML code that puts a title on a post.



Viral: Content like a video or blog that spreads quickly to millions of users like a virus.

Visits: Number of people who go to a website.


WordPress: Blogging platform that is very customized.

Did this post help? Share it around and bookmark it as a resource!

ThriveHive combines easy-to-use tools and expert guidance to help businesses stand out and get found online. Learn more about our guided marketing and advertising solutions here.

1 Comment

  1. Dave Thomas says:

    Thanks for this useful reference. I’ll keep an eye on your blog to help our business grow.

Leave a Reply

Your email address will not be published. Required fields are marked *