Small businesses marketing can be confusing. Optimization, social media, bounce rate–what do these words even mean? We’ve put together a series of marketing glossaries to make things a little easier to understand.
Alternative tag (alt tag): Tag used to name photos for SEO.
Analytics: Computation of data or statistics. Website analytics include visits, leads, and marketing performance.
Article: Another word used for post, referring to a specific page on a blog. This is a post or article.
Blog: An online journal or newsletter on a website that contain written content, pictures, and videos and are shared on Social Media.
Blogging: The act of writing and maintaining a blog.
Blogger: A person who blogs, either as a hobby or professionally. Blogger (aka Blogspot) is also Google’s blogging platform.
Bounce Rate: The percentage of visitors who leave your website without visiting a second page, lowered by producing engaging content.
Call-to-Action (CTA): An instruction to do something on a website. CTAs are buttons or links that a visitor clicks on. Example: “Buy now,” “Get discount code,” “Subscribe by email.”
Category: Words used to group posts together by a common theme. The category of this post is Marketing Tools.
Content: All elements of a website or blog including words, pictures, graphics, videos, and links to other websites.
Marketing: The action or business or promoting something. Marketing includes online, print, and social media.
Marking Plan: A strategic plan set forth to reach business goals through advertisements, campaigns, blogging, and social media. The purpose of a marketing plan is to get the highest return on investment to grow the business.
Optimized/Optimization: The act of making a website as functional as possible to increase visibility on the internet and help potential customers find your business. An optimized website can increase sales leads that grow your business.
Post: An article on a blog. This is a blog post.
Reach: Your audience-the amount of people who have seen or are engaging with your posts.
Search Engine Optimization (SEO): There are easy ways to increase your SEO.
Share: Taking another users content and posting it to your news feed to share with your followers on Twitter or Facebook.
Tag: Words used to describe a blog post. Different than a tag on social media.
ThriveHive Blog: Cambridge-based company that provides the best guided marketing solutions through an integrated marketing platform and awesome marketing advice on this blog.
Title tag: Most important SEO tool–HTML code that puts a title on a post.
Viral: Content like a video or blog that spreads quickly to millions of users like a virus.
Visits: Number of people who go to a website.
WordPress: Blogging platform that is very customized.
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