It’s important to prepare yourself for marketing in 2018 in three different ways. First, look back on what worked in 2017. Even though there will be trends and changes, a large percentage of what worked then will still work now. Second, look at your existing channels and see what new features and strategies you should be incorporating to stay successful. Third, look at new channels and strategies that make sense for your business, that you can commit to successfully launching. In this post, we’ll be covering three of the more recent marketing tools that would fit into the third category of new strategies to try.
Regular video marketing is already on the rise and encouraged, but live video is the focus of video in 2018.
Live video incorporates more of the social trends of marketing for 2018. Social media is now allowing business owners to become mini-celebrities in very specific niches (or micro-influencers). Part of what makes these micro-influencers so appealing is their approachability. Rather than superstar celebrities who feel so far away from us, micro-influencers are individuals with whom consumers can feel a more personal connection.
Video is effective because it’s exciting and engaging. More importantly, live video facilitates the transparency and authenticity that consumers expect in today’s landscape. Your streams need not be long—even a five-minute announcement or check-in can do the trick.
For best results, create a regular schedule for live streaming. For example, here at ThriveHive we do a 30-minute episode of Coaches Corner through Facebook Live every other week.
Consumers in 2018 are expecting to be able to communicate with businesses easily, effectively, and immediately. The more chat tools available to us today, the less patience we have to wait for an email response or even to be on hold for a few minutes.
If you’re looking to increase sales, improve customer satisfaction, and get a leg up over competitors, try direct messaging in 2018. There are a number of ways you can do this, depending on your time and budget.
Live chat does more than just provide an immediate communication channel for those in need of support. You can use live chat to answer questions that prospective customers have about your business, at a time when they are highly engaged (they’re on your website, after all!). You can also use it to better understand your buyers’ decision-making process, and therefore also improve your marketing content (gear it toward FAQs). Live chat gives your business the advantage in many areas of operation.
This 2018 marketing strategy is all about personalization. When you think of personalization, however, you might just think of addressing an email by a person’s first name. We’re going with the term customization to help drive the message that it goes far beyond just names for 2018.
When you cater content to specific scenarios, individuals get the sense that you have a grasp on your marketing channels and a clear understanding of your target audience. The more they realize you know about them, the more they’ll realize you can meet their needs. A personalized marketing strategy is definitely something to add to your toolbox for 2018.
To create personalized experiences for your website visitors, email recipients, social media followers, and customers, tune in to your data and track your efforts:
Every year brings an opportunity for change and growth. In addition to optimizing your current marketing channels like website, email, and social media, try adding in one or all of the above strategies. Pace yourself and focus on simply creating the foundation. With the right foundation, you’ll then be on track with looking to optimize those channels in the following year.