March is upon us and we have a fresh list of marketing and promotion ideas for your small business! Use these ideas to spread the word about your business in-store, on your blog, and elsewhere online.
And for ideas for the whole year, download our full (free) marketing calendar here.
March is national reading, women’s history, brain injury, youth art, and nutrition month. There’s a lot going on! It’s also #marchmadness, #pinchme, and #gogreen time. Between these and many other themes, including the first day of spring, there are plenty of opportunities to connect with your audience.
Whether your business is directly related to any of the themes of March doesn’t matter—with a little creativity you can come up with a relevant and appealing promotion for any audience. Let’s take a look at some ideas.
What better reason to run a sale or promotion than that of celebrating the end of winter? Leverage the excitement and fresh-start mindset surrounding the first day of Spring to boost participation in a special offer. Better yet, promote this offer on Google by publishing an Event or Offer post to your Google My Business profile. This will enable more of the right eyes to discover your business and your special deal. For more help with this, head to our Google My Business Posting Guide.
Take some time in March to honor the women in your business or industry who have made an impact. Celebrate women by showcasing those who have contributed to history and society to make our lives what they are today. Check out the Women’s History Month website for more information.
March is National Nutrition Month and a great time for restaurants, daycares, and fitness centers to market their business.
Provide nutrition tips and healthy recipes to your customers through blog posts or email newsletters. This is a great opportunity to engage people on social media – post those recipes or meals on image-based social media sites like Pinterest and Instagram. Use the hashtag #eatright and #NNM on Instagram and Twitter to get your posts noticed and shared.
The NCAA Men’s College Basketball Tournament tips off in March. Get into the spirit by creating a March Madness bracket to go with your business.
Restaurants can have a competition of their most popular sandwiches and encourage diners to order one of the two dueling dishes. Small businesses in or around college towns can get in on the action by offering diners a discount for wearing team colors. Take pictures of your employees who are getting in the spirit and post them on social media with the hashtag for the team you support! Tag your employees or customers dressed for the occasion and your posts will reach more people!
A little recognition can go a long way in maintaining your employees’ morale and productivity. Plus, high-spirited employees make for happier customers. Take some time to publicly express appreciation for your employees, such as with an employee spotlight blog post or social media shout-out.
Keep in mind also that these types of gestures make your business more appealing to potential customers because they humanize your brand.
The first Friday of March is National Day of Unplugging and the perfect day for marketing your spa, yoga studio, or fitness center. Encourage people to visit your facility—offer a special deal for that day —and give people a chance to disconnect from the busy world of the internet and smartphones.
Pi Day is March 14 (3.14 – get it?) so take this opportunity to get some actual pie!
This is a perfect opportunity for educational daycare centers and after school programs to teach children about math and host fun “Pi Day” events. Bakeries and restaurants should take advantage of this opportunity as well with specials on pies or pie baking classes. Tag all of your posts on Facebook, Twitter, and Instagram using hashtag #piday to get your posts found by people looking for Pi Day specials. Encourage social media followers to bake and show off their pies, and of course, eat some pie!
The luck of the Irish is here on March 17 for St. Patrick’s Day! Get involved in your community by participating in St. Patrick’s Day parades or Shamrock Shuffle fun runs that are going on. St. Patrick’s Day is a perfect opportunity to dress in green and post on social media. Give customers wearing green a special discount or prize for taking a picture and tagging your business. If you are participating in local events, make sure to use the hashtag to get your posts found by new followers and promote your business!
Spring seems far away in many parts of the country that are still covered in snow, but the First Day of Spring is March 20. Think warm thoughts and engage your customers with Spring marketing ideas. Host a First Day of Spring party with warm and tropical foods at your restaurant, travel agents can share vacation ideas or packing tips for warm vacations, have a sale on daffodils at your flower shop!
Who doesn’t love puppies? Celebrate National Puppy Day by showing off your employee’s pups! This is the perfect marketing day for dog walkers, groomers, or pet sitters. Offer a one-day sale to new customers and show off the pups you currently walk or pet sit on social media! Make sure to hashtag your city to get your posts discovered by new local customers!
Participate in the movement to have an electricity-free hour on Saturday, March 28. From 8:30-9:30pm, countries around the world will be lighting candles and going dark on electricity. Get your business involved in your local Earth Hour event in your city, or, if there isn’t one, start it! Participating in community activities is a great marketing strategy and a good way to get your business name out there and promote yourself.
Easter is creeping up and before you know it, there will be fancy dresses and egg hunts for children of all ages!
Restaurants can create a special Easter menu for the holiday, photographers can offer Easter picture deals and promotions, and flower shops can host Easter basket floral arrangement classes or post how-to videos to their blog. Easter is a great time for local photographers to spend a few bucks advertising with Facebook marketing to get new clients. Ask your followers and clients to share their Easter dinners, family pictures, and floral arrangements with you on social media and share it around to your audience!
Don’t forget to use Instagram, Facebook, and Google My Business to spread the word about your March promotions! For additional help with these platforms, check out the below posts:
Get started on your March marketing today! Need more blog ideas? Check out our free guide below: