• Making the Most of Mobile Email Marketing


What was the first thing you did this morning after you woke up?

Brushed your teeth? Turned on SportsCenter? Ate some nice, fiber-filled cereal?

I checked email on my phone.

Surprised? Well, according to a 2013 study, 49% of mobile users read emails on their smartphones immediately when they wake up. 

That’s half of everyone with a smartphone firing up their inboxes, first thing in the morning before they even set foot out of bed.

As a business owner and marketer, you want into those bedrooms.

By following some essential steps for mobile email marketing, you can!

Write Killer Headlines to Get Your Email Opened

  • Write a subject line that is 5 – 7 words long, no more, no less
  • Provide value, be specific, be compelling, and create urgency
  • Play on buyer personas and psychological triggers

Be Clear, Succinct, and Consistent in Your Message

  • Focus on your readers’ needs, wants, and feelings
  • Create a “value exchange” where you provide great content for your readers’ (limited) time
  • Assuage any fears directly. Give readers confidence in you as an authority with an easy-to-read message
  • Be persuasive. Everyone from Aristotle to Obama knows the importance of effective persuasion. Convince your readers that they should act, in a subtle yet direct way

Organize for Maximum Readabilty on Mobile Devices

  • Make your email look spectacular on mobile – easy to read and full of “alt-tagged” images and hyperlinks with plenty of space around them for easy clickability
  • Divide the layout of your email into short sections for clearer navigation
  • Send a plain text version of your email to include readers with less sophisticated technology

Get Personal with Your Emails

  • Use your readers’ interests to learn who your readers are
  • Establish authority as a likeable expert through niche-specific, high-quality content
  • Use autoresponders to create a universal experience from your first subscriber to your last
  • Ask your readers to “whitelist” you to keep your emails out of their spam folder
  • Test, analyze, change, and resend

Include a Discount or Special Offer for Subscribing

  • According to Copyblogger, more than 70% of mobile purchasing decisions are influenced by promotional emails
  • It creates an exclusive community of readers (and consumers) by offering something only subscribers can have, allowing them to benefit in ways that others can’t
  • 50% of users say they subscribe to email specifically because of special offers they receive

So why wait? Reach customers from the comfort of their morning routine; take advantage of digital marketing’s powerful tool, (mobile) email marketing.

ThriveHive combines easy-to-use tools and expert guidance to help businesses stand out and get found online. Learn more about our guided marketing and advertising solutions here.

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