You might ask yourself, “Is it really necessary to hire a professional to design a logo?” And “What would I need it for; I am just a small business!”
The truth is, your logo is a great way to brand your business and make it easily recognizable in your community and beyond. Starting with a basic logo is great! However, when you are ready to grow your business, having consistent branding throughout your marketing materials is key.
But how do you even begin to design or decide on what makes a great logo?
You should try to choose 2-3 colors for your logo, but not more than that. More than 3 colors makes your logo too busy and can be too much for customers to quickly retain. The goal here is to capture your customer’s attention before they move onto something else. If you like a lot of colors; consider adding colorful images or graphics to your website and marketing materials.
Next, while thinking about your business, go online and research logos. Jot down what elements you like and what you don’t. By looking at other logos, you might discover that you like fonts that are bold instead of a script such as the FedEx logo or you might discover that you like a more traditional looking logo such as Harvard University.
A good logo should:
What are some examples of great logos?
How about examples of not so great logos?
Make sure you tell your logo designer everything you are thinking for your logo! Tell them about your business and the overall look or message you are trying to achieve. Your designer will sketch out their ideas and then digitize them for your proof. It can be hard to visualize what it might look like in the discussion process, so don’t be afraid to ask for minor changes once you see the draft!
Once you’ve found your new logo and are satisfied with your business’ new branding, the design is approved and completed. Your designer will provide you with several types of digital files for use on your marketing materials, signs, and more!
Here is a breakdown of typical files and their uses.
With all that said, know that your logo will help you brand your company. Your logo is your calling card, representing your business, your employees, and the message you want customers to understand about who you are. Taking the time to come up with something awesome is worth it!