• Local Online Marketing for Small Business

Just because a business is local doesn’t mean people know about it. In fact, there are probably dozens of local businesses in your neighborhood that you had no idea existed. It is important to employ local marketing strategies for your small business to make sure that you are reaching the people who may be, perhaps, the most important to your business—your local customers!


This post will cover different ways to market your local business online, so that you can benefit from location based marketing for small business.

Local Online Marketing for Small Business

Use Review Sites and Directories for Local Online Marketing

Online review sites and local business directory sites such as Yelp, Merchant Circle, and Google My Business enable people to identify and learn about businesses in a specific area. Customers use these sites to find businesses where they live, where they are visiting, and to review good service.

In order to use review sites and directories for your local online marketing, you need to get listed, encourage reviews, and monitor your listing. Here’s how to do it.

Get Listed

When creating your listing on these sites, be as detailed as possible, and make sure your information is consistent across listings. You want people to be able to use these sites to not only discover your business, but also to learn about, engage with, and become a customer of your business. If it is difficult for people to get to your website, find your address, or call you from your online directory listing, then you are likely missing out on new customers.

Get on Google Maps

Google Maps isn’t just for navigation and geography. It acts as an online directory as well, and is commonly used by people to find local businesses. If it’s not already listed, you need to get your business ranking on Google Maps to boost your local online presence.

Monitor and Maintain Your Directory Listing

Once you setup your directory listing , you can sit back and relax, right? Well, not quite! If there are any changes in your business, even as small as a suite number, you’ll need to update your listing. If people obtain inaccurate or out-of-date information about your business, they will not be able engage with it, and may even lose trust in your business.

It’s also important to monitor your listings to respond to comments and reviews from customers. It’s a good idea to occasionally Google your business to make sure your listing is accurate.

Encourage Reviews

In addition to accessing your website and contacting you, potential customers will also use what other people say in order to learn about your business. If your business shows up in a directory and there are no reviews, they are likely to turn to a competitor who has reviews. Optimize your local online marketing by asking customers to write good online reviews for these directories and make it easy for them to do so.

Use Search Engines for Local Online Marketing

Though search engines are vast and worldwide entities, they are also extremely effective for local online marketing.

Search Engine Optimization

One of the best ways to have a strong local online presence is to optimize your website for search engines. By including local keywords for your business in your website and blog content, you will help get your content found by potential customers in search engine results.

Search Engine Marketing

Another way to use search engines for local online marketing is through search engine marketing (aka SEM, paid search, pay per click advertising, or PPC). The advertising platforms on search engines, like Google and Bing offer advanced targeting options so you can get your business’s ads in front of people who are geographically close to your business. These ads use target keywords that users are searching for that are related to your business.

Market Your Local Business Online with Coupon Sites and Apps

When people search for products or services they need in their area, they also search for promotions and deals to help them make a decision on which business to use. Another location based marketing strategy is to use coupon and deal sites like LivingSocial and Groupon. These sites help to connect people with local businesses in various areas, from beauty and spas, health and fitness, automotive and electronics, and more.

Use Real Time Marketing for Local Participation

Real time marketing is a great way to boost your local online marketing efforts. When you run events, sales, and other marketing promotions, be sure to inform and update people as the event is happening. Use social media to share pictures and videos live during an event or sale to get more people nearby to learn about and participate, and also to gain more followers who are at the event or participating in the promotion.

While you will find some online marketing channels to be more effective than others, it is important to make use of multiple channels at once. Online marketing works by employing different platforms and strategies to facilitate the same goals. Diversify your online marketing with the above strategies to give your local business a greater prominence in its community.

Kristen McCormick
Kristen McCormick
Kristen is the Content Marketing Manager for ThriveHive, where she geeks out daily over SEO, organic traffic, and A/B testing. When she's not equipping business owners and marketers to get their name out there through effective content, she's out pedaling the streets of Boston on her beloved bike.


  1. Ray William says:

    This are very goods tips to take your local business to next level and reach the local audience who may be more in interested in your products or services. Social media is a great tool for local business to maximize their reach and increase brand awareness.

  2. All good points.. Also something else to consider is adding your info to business directories making sure your NAP (name, address and phone number) are consistent.

  3. This content creates a new hope and inspiration with in me. Thanks for sharing article like this. The way you have stated everything above is quite awesome. Keep blogging like this.

  4. Stacy Stone says:

    Your topic selection is very unique and informative for readers but one thing is sure, article is well written and quality too. Thanks for sharing with us your experience.

  5. TechUnmasked says:

    Awesome share! Local marketing has proven to be a really good method to make money for me.

    Looking forward to reading more from you 🙂

    – Jesse, TechUnmasked

  6. Bhavesh says:

    Hey Kristen,

    Thanks for sharing this informative post. Social media marketing can be done on the local level for promoting the business and for improving user engagement.

Leave a Reply

Your email address will not be published. Required fields are marked *