Susie Q was heading over the river and through the woods to grandmother’s house when suddenly (probably due to that rough terrain) she began to experience car trouble. She quickly pulled over and whipped out her mobile device to Google search auto body shops in the area to find the nearest local pages and this what she saw:
Then there is auto body shop C…
Needless to say, Susie is going to call auto body shop A. Auto body shop B just lost a potential customer due to lack of effort on their page. However, the real victim here is auto body shop C. This shop has been in town the longest and has the best reputation, but unfortunately has no identity at all in Susie’s eyes without that local page.
Much like how a license verifies who you are and where to find you, your local page and updated information legitimizes your business to potential customers. As more and more people are picking up smartphones and putting down the yellow pages, local pages have quickly become a primary resource for finding businesses. And those little red pins on a map are becoming just as important as that license of yours! Just as people trust your license, people trust Google.
The success of your local page lies in its simplicity and its ability to give your potential consumers exactly what they want. In our fast-paced world, sometimes consumers need to Google your business facts quickly – name, address, phone number, services, and hours. And if you want to go the extra mile, you can even include some photos for a personal touch! With that simple information you may have just won them over and earned yourself a new client.
In memory of auto body shop C, you owe it to yourself and to your business to create that informative (but also attractive) local page, get that little red pin, and keep it up to date the best that you can! While a license will keep you from getting a ticket, a local page will keep you in business.