If you’re anything like me, you start making summer vacation plans in oh, perhaps February? It has been proven that even just planning a vacation can reduce stress! Which is why it is important for us all to take the time, step away from everyday life and decompress.
Unfortunately, vacationing as an adult requires a bit of planning ahead, such as who’s responsible for taking in the mail, feeding the cat, and most importantly, monitoring your social media campaign? (If your business doesn’t currently have Social Media in the mix, you might want to rethink that vacation!) You’ve spent all those cold dreary winter days building a successful online presence for your business, don’t let a bit of sunshine leave you in a Summer Social Media Slump, otherwise known as SSMS!
Constant engagement is key to a successful social media plan. It’s easy to become lax about everyday work responsibilities during the summer. However, it is essential to your business to realize customers aren’t on holiday as well. They will continue to look for the engaging content and feedback you provide, regardless of time of year. A lack of upkeep on your sites may force your followers to seek out new information, from your competitors! Additionally, by maintaining your social media newsfeed, you have great opportunity to reach an additional customer base while your competitors are “unplugged” at their mountain cabin.
How to avoid SMSS
Have a plan
Stick to the plan
Have a digital marketing agency monitor your strategy for you
Spend time preparing your marketing strategies now, so you can play later. Don’t get caught in a SSMS!
Learn more about PropelSOCIAL