With the summer season underway and the ice cream trucks out in full force, you may be looking for new ways to spice up your Instagram marketing strategy. All businesses can be affected by seasonality, so it’s important to keep your content fresh and relevant to entice new customers throughout the year. One of the best ways to grow your business during the summer months is by bringing your Instagram to life. Here are 7 July marketing ideas and examples that will keep your Instagram looking fresh all summer long.
Making your customers feel valued and positive is key to creating loyal relationships, so it’s important to capitalize on those opportunities. Compliment Your Mirror Day, observed on July 3rd, is a perfect way to demonstrate value to your clients by encouraging them to feel positive about themselves.
For example, hosting an Instagram promotion where clients can receive a percentage off services in exchange for posting a selfie and custom hashtag is a great way to spread positive brand awareness. Another great promotional idea for Compliment Your Mirror Day is to offer a photobooth in-store where customers can write self-love quotes on a whiteboard and take a picture. These photos can be displayed throughout the store as a reminder of positivity.
As one of the most notable holidays in the United States, there are infinite Instagram marketing ideas for July 4th. You can use Independence Day as a way to market your summer wares, such as sunscreen, hats, or beach blankets, or show off some themed products.
For example, posting a photo of a dog with a red, white, and blue bandana and one of your products posed next to it is sure to draw a new audience to your Instagram profile—almost everyone loves a cute pet pic.
Another July 4th Instagram marketing idea is to advertise an Independence Day special and offer 17.76% off your purchase to celebrate America. Hosting a red, white, and blue themed giveaway is another great way to draw new clients to your page!
While not everyone celebrates Christmas, many will be looking for an escape from sunburns by mid-July. Christmas in July is an amusing opportunity to win over customers by playing up the spirit of the holiday season in the dead of summer.
If you run a spa, for example, you could offer a “holiday discount” exclusively to clients who follow you on social media, such as a buy one get one free deal, or even free gift wrapping with purchase. Another idea to advertise your Christmas in July promotion is to display items that incorporate both summer aspects and the holiday season, such as the starfish Christmas tree below.
Hosting a Christmas party is another fun way to “celebrate the season”, and can be thrown anytime during the month of July.
You’re gonna need a bigger boat! While sharks have a scary reputation, they also make for a great summertime theme. Offering a special social media “spot the shark” discount game, spreading bowls of gummy blue sharks around your store, or posting a series of shark facts are all fun ways to help spread awareness on July 14th. Offering a percentage of sales to benefit endangered sharks or advertising shark-themed wares is another way to show your customers you care.
I scream, you scream! Everyone loves a cool summer treat and National Ice Cream Day, celebrated on July 15th, is a perfect excuse to share in the little delights of the season. A great way to celebrate National Ice Cream Day is by advertising an ice cream social at your brick and mortar location on Instagram. Be sure to mention any special offers in your caption, such as free ice cream available to guests, special discounts on items, and gifts with purchase. This will help your customers to get familiar with your brand and build a positive relationship with you. Free food is a major incentive to get shoppers into your store!
Building a relationship with your customers is vital to the success of your business, so don’t forget to recognize them any chance you get. Get to Know Your Customers Day, celebrated on July 20th, is a great opportunity to discover more about your demographic. Post on your Business Instagram and include a call to action—ask your followers to comment below what they like to do, what their favorite food is, what their favorite day of the week is, or anything else you want to know. This information will help you to learn more about your demographic, and also make your customers feel valued
While Mother’s Day and Father’s Day are both widely accepted holidays, Parents’ Day often gets neglected but is equally important to recognize. Parents work tirelessly for their children, and being acknowledged makes them see your brand in a more favorable light. Consider playing up the emotional aspect of your small business by displaying your own family on Instagram with a heartfelt caption, or displaying a series of gifts that children could get their parents to celebrate this holiday. Parents’ Day is celebrated on July 22nd.
Use these 7 examples to create engaging Instagram posts for your small business in July!