Social Media Campaign Strategist

Responsibilities:

The Social Media Campaign Strategist will be responsible for planning, optimizing, and implementing Facebook and Instagram advertising campaigns across a wide variety of industries. Knowledge of Facebook Business Manager, Ads Manager, and Power Editor is required.This position is key to future growth and will be responsible for the top-to-bottom coordination of our Social Advertising solution. The ideal candidate must possess a keen understanding of digital marketing, ideally in the local, small business space. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the Social Advertising roadmap including advertising objectives, strategies, and conversion tracking.

 

– Building, managing, and optimizing Facebook & Instagram advertising campaigns

– Use performance data and client reporting as a tool to make ongoing recommendations and suggestions to optimize results

– Advising team members on appropriate ad spend, targeting and potential social advertising benefits

– Perform regular audits of all social ads

– Assist with pre-sales process when needed

– Resolve client concerns and assure customer satisfaction

 

Requirements:

– 3-5 years of digital marketing experience

– 2+ years of Facebook Advertising experience

– Experience in client-facing roles and/or responsibilities

– Understanding of the Facebook Pixel and Custom Audiences

 

Additional Experience Desired

– Basic knowledge of HTML/Javascript as it relates to tracking codes or pixels

– Design experience with Photoshop or web applications like Canva

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