Senior Specialist, Display Ops

Responsible for maximizing revenue generation by supporting Ad Sales teams with the fulfillment of website display, mobile, pre-roll, and retargeting advertising campaigns. This includes, but is not limited to: strategic campaign planning, ad trafficking, QA, managing communication throughout the process, testing platforms, and assisting with troubleshooting technical issues. Ads run across properties in the programmatic ecosystem and/or GateHouse owned digital properties.

Responsibilities:

  • Provide inventory assistance/audience planning/campaign strategy during the pre-sale process for high value campaigns
  • Participating in client calls as needed
  • Traffic and/or QA online advertising campaigns for website display, mobile, pre-roll, and retargeting
  • Manage day-to-day activities of outsourced team that creates client facing dashboards; perform random spot checks to QA work
  • Respond to questions from sales reps about campaign performance; run ad-hoc reports
  • Make independent decisions about campaign set ups and make modifications, when needed, to ensure campaigns success
  • Contribute to the creation and maintenance of ad operations documentation; QA work of assigned team members and/or external partners
  • Troubleshoot campaign errors, and resolve campaign delivery and/or performance issues
  • Maintain turnaround times for SLAs
  • Assist with UI and vendor platform testing
  • Manage weekly phone conferences with DSPs to discuss overall health of campaigns
  • Identify areas of process improvement
  • Train and mentor assigned team members
  • Develop case studies on successful campaigns
  • Perform other duties as requested

Qualifications:

  • Bachelors Degree or equivalent experience; marketing, advertising, communications, or computer science emphasis preferred
  • Strong customer service mindset and meticulous attention to detail required
  • Working knowledge of MS Office required
  • Working knowledge of online ad serving technologies (Google DFP), Google Analytics, web browsers, FTP, basic HTML, graphic formats, required
  • Demonstrated teamwork and communication skills
  • Ability to multi-task; independently organize and establish priorities to execute assigned tasks within committed time frames
  • Strong analytical capabilities
  • Ability to work cross-functionally in a dynamic environment
  • DFP and Google Analytics certifications required
  • IAB Digital Ad Ops certification a plus
  • 4+ years of ad operations experience

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