Content Marketing Specialist
The Content Marketing Specialist is a critical member of our digital team; providing exceptional, effective marketing content to clients in a range of industries for several digital marketing products. Reporting to the Operations Manager, the Content Marketing Specialist will work cross functionally with designers, our Customer Success Team, and clients to conceptualize and create compelling messages for websites, email campaigns, campaign landing pages, and associated digital advertising channels.
In this role, you will:
- Create custom, tailored content for a wide range of clients for websites, email marketing campaigns, campaign landing pages and other digital content as needed.
- Coordinate with Customer Success and Design teams to acquire client information and marketing goals.
- Manage all content creation for client’s digital marketing strategy.
- Conduct pre-research as needed for niche industries.
- Work with colleagues to meet establish SLA’s for all products.
- Possess strong quality mindset and strive for minimal errors
- Communicate ideas, solicit feedback and offer ideas for new products and/or process improvements.
Required Skills & Background:
- Bachelor’s Degree (Marketing, Communications, Journalism preferred).
- 1-3 years’ experience in a marketing capacity, ideally B2B.
- Demonstrated expertise in writing & editing web content.
- Familiarity with SEO/SEM best practices, branding, and digital advertising.
- Must be proficient with Email, Microsoft Office and familiar with working within a product workflow system.
- Ability to work and communicate effectively w/multiple teams, including external vendors.
- Excellent time management skills, attention to detail and the ability to work autonomously while prioritizing work assignments.
- Experience with blogging, ebooks, and other digital content a plus!
- This is a client facing role and exceptional customer service will go a long way in being successful in this role.
- A desire to work in a fast paced environment.
- A sense of humor and an ability to pivot quickly as business needs change is much appreciated!