Can You Pay Google to Rank Higher?
You can use paid ads (Google Ads) to get a particular page on your website or landing page to show up at the top of search results. The broad terms for this type of online advertising include paid search ads, pay-per-click advertising (PPC), and search engine marketing (SEM). The term specific for Google is called Google Ads.
Google Ads works like an online auction. First, you choose the keywords for which you want your particular page (which is, in this case, your ad) to show up at the top of results. You also establish your budget. Once you have your Google Ads campaign set up, you are now entered into the auction.
When someone types in those keywords, Google’s algorithm goes through all of the ads bidding for that query, and takes several factors into account (not just bid) including the quality of the ad and the experience as it relates to the page to which it is pointing (which should be a landing page).
Through Google Ads you can also set your preferences to have your listing appear on Google Maps, as with the example below: