This is Part 3 of a series about Social Media and its benefits for Small Businesses. Missed Parts 1 and 2? Read them here: Part 1 (Why?) Part 2 (What Now?)
Getting in the Game:
Social media is about the conversations that occur in comments and updates on platforms like Twitter, Facebook, Google+, and LinkedIn. This means that customer engagement, and providing a sense that you want them to ask questions, seek information, and interact on a personal level with you, is on the rise in dramatic fashion.
What can a local business do to stay on target and engage customers in a 21st century way to make 21st century profits?
“Small business owners need to stop complaining about having little or no understanding of social media and no time to learn it,” says Brian Moran, small business advocate and publishing consultant at Entrepreneur Media, Inc. Magazine, and Success Magazine, and Executive Director of Sales Development at the Wall Street Journal. “If you don’t have the time to do something right, when are you going to find the time to do it over?”
Business owners and your teams have oceans of content in your heads and, with the right social media tools, you can position yourselves expertly for your customers, both current and future, and to others as industry experts and a “go-to” source for information.
You can improve your content (as it is king in the world of social media) and make it the best means to a profitable end. You simply need to find the right tools to aid you in your campaign. With the right social media channels and the right team of people behind your messaging, you’ll begin to reach your customers on a new – and often expected – level. Using your content as a dialogue, starting conversations, and engaging customers can only bring your small business to new heights.
Still wondering how you can improve your presence across social media? Here’s a helpful list of Do’s and Dont’s on the subject to get your wheels turning in the right direction.
Need help getting in the game with your social media marketing? Check out PropelSOCIAL!
