This is Part 2 of a 3-part series about Social Media and benefits for Small Businesses. Part 1 discussed the benefits of social media marketing. Stay tuned for Part 3 tomorrow to see the final steps to social media marketing success!
So you’ve finally recognized the huge advantages of social media, and the real potential social marketing has for your business. What now?
With so many social media channels, and different audiences and styles for each, it can be a daunting task to figure out how to start. Where do small businesses, looking to get ahead of the curve and start their journey into social media, begin?
→ Of course, everyone has heard of Facebook. Its dominance as the new way to communicate, both with fresh customer engagement and business-to-business opportunities, owns 2/3 of the market.
Facebook is a great place to begin on social media, since it’s very user-friendly, and chances are you already know how to use it (at least as an individual). Facebook business pages present an invaluable opportunity to connect with customers – both potential and current – to build relationships, engage and interact, and keep people updated with company news.
→ Following close behind, with growing enthusiasm, are other valuable networks including relative-newcomer Google+, visual-based Pinterest, and ever-popular Twitter with the other 1/3 of the social market.
These networks, though not quite as formidable as Facebook, have dedicated followings with very distinct user demographics. Leverage their unique qualities and master the posting style required of each to reach new audiences and bring your business to the forefront.
→ The lesser-known network in the social arena is LinkedIn. According to a 2012 study, only a very small percentage (6%) of companies have any LinkedIn presence at all. This is a tremendous missed opportunity, especially for “solopreneurs” and businesses on the rise. The benefits of LinkedIn are staggering, as users turn to it every single day for new sales, recruiting leads, and looking for industry thought-leaders.
People use Linkedin to connect on all levels: person to person, business to business (B2B), and person to business (B2C). Sales and recruiting efforts rarely move forward without some sort of consultation to LinkedIn; it lends credence and credibility to the transaction. Build a presence for your business on LinkedIn and become a household name in your industry, connecting with potential customers, other businesses, and more.
Go out on a limb and extend your marketing, and your customer base, onto social media. Peruse the many social networks available to you, and choose the one(s) that are best for your business, your audience, and your message.
Check back tomorrow Part 3 of Invited to the Party: Social Media and Small Business to learn more about putting the final pieces into action with your new social media marketing strategy!
Want help with marketing your business on social media? Learn how Propel Marketing can help with PropelSOCIAL!