That’s quite the pricetag for a fledgling social media network that was less than 2 years old at the time. But, like any king of the hill, Facebook saw great potential (and a significant threat to their empire) in Instagram’s sharing capabilities. And naturally, like any great social media Don, Facebook made them an offer they couldn’t refuse.
But what is Instagram? Why is it so popular? And, how did it jump so quickly from 30 million users in 2011 to its present 150 million?
The answer is easy: versatility.
Instagram is a photo AND video-sharing social network that enables its members to share their content across many networks. But, the beauty of it is that it’s not confined to one network. You can spread your content across other social sites like Twitter, Tumblr, and Flickr – all the networks young, visually-driven social consumers are on every day.
Also, unlike its main competitor, Vine, clients don’t have to sign up with another new profile; they can log right in with their existing Facebook account. Instagram’s videos are also 9 seconds longer than Vine’s, lending more credence to a new business campaign.
And, if the capability to share among all your online friends (and customers) wasn’t enough, Instagram also harkens back to the days of Polaroid instant images by keeping their photos uniformly squared, custom fit, and adjusted to almost any screen on a mobile device.
Sounds great, right? But, you may be thinking, “Do people really want to see a company’s videos and photos on Instagram?”
It would seem users – and, more importantly, businesses – have answered a resounding “Yes.”
Any videos on Instagram can only be 15 seconds long, so when you’re posting, you’re called to be clever. This keeps content fun and users engaged, even with businesses.
According to a recent article, 40% of the top 1,000 Most Popular Instagram Videos are from brands! Businesses see the potential to reach, entertain, and engage users (and potential customers) on their own level and give them the company insight they yearn for.
Instagram’s ease of use is a great way to revitalize your marketing campaigns, without breaking the bank, and break into the new network that people are flocking to by the millions. Industries span from news and entertainment to retail and more, proving anyone can excel at Instagram with a dash of visual inspiration.
Check out the top 10 most followed brands on Instagram for an idea of how great businesses are using this new medium:
With so many capabilities and a little online elbow grease, you too could be a marketing innovator in your industry, whatever it may be!
Post pictures of products. Snap photos of your staff having fun. Post videos of the final nail being hammered at a construction site. Launch a 15-second teaser video of an upcoming service. With some creativity, the options are endless!
Get inspired! Look into Instagram and take your marketing ideas to a whole new level.