Your website is up and running with loads of information about your company. You’re hoping to connect with potential clients who are searching for your products and services. But, unfortunately, the phone isn’t ringing.
You could be driving away potential business or site traffic with information overload. Visitors may feel like they can’t keep up, or information is flying over their heads, more than they can take in. Website visitors generally leave pages in just 10-20 seconds, unless the page offers a clear value proposition, in which case it can hold people’s attention for much longer.
As a user skims through a website, they only have time to reach a quarter of the text on the page before giving up. Unless your information is clear, focused, and easily understood, you may send your visitor clicking on your competitor.
Here are some steps to ensure your information is taken in quickly and easily, and drives action:
Tip: Creating contrast is a great way to incorporate images. The brain tends to pay more attention to things that are in contrast to what came before in order to make instant decisions. Use the before/after method to entice people to pay attention to your product or service by demonstrating the benefits in a before and after format.
By making the most of your site and keeping it concise, informative, and enticing, customers will understand your intentions more easily. By gaining trust and building better rapport through great content, customers will come to see you as a great source for what they need. In no time, your phone will be ringing off the hook with new clients and new business!