It’s 2012, and the hot topic still remains on social media marketing for small businesses. Before social media became popular, getting your name out there would have been from word-of-mouth by way of your customers, or advertising. Times have changed; more businesses are turning towards social media marketing to increase their audience reach. And for good reason — Pew Internet‘s latest stats say 65% of adult internet users use a social networking site.
As a small business owner, social media can be a very effective, yet inexpensive marketing tool. If it’s not already, social media should be the star player in your marketing plan. Otherwise, you are missing a vast portion of your target market.
These days, your online presence is just as important as your physical presence. More and more consumers are doing their research online and you must be visible to impact their decisions. By diving into the world of social media, you become the “master of your own domain” and can create your image as you want to be seen. By using tools and platforms such as Facebook and Twitter, you can easily interact with your consumer base to create valuable content for your target audience.
An article from Entrepreneur.com featured a great example of social media marketing done right. Marination Mobile, based out of Seattle, Washington, was founded by Kamala Saxton and Roz Edison in early 2009. When they first came up with their idea to sell tacos from a food truck, they knew they would need a strong business plan along with a great social media marketing strategy. With social media being so powerful, the success of their business bloomed. In two years’ time, they now have more than 10,000 followers, and two storefront locations in Seattle.
There are tons more examples out there of companies who have had great success using Facebook, Twitter, blogging, video marketing and other social media tools. Here’s just a few more. Their tips and ideas are easily executable for the small business owner. See if you can implement some of their ideas into your marketing plan.
Do you feel that social media marketing has helped your business in any way? If so, let us know! We’d love to hear from you.