Inviting customers back to your business is as easy as writing an email. After all, they signed up because they want to hear from you on a regular basis. Here are some ideas for a newsletter to be mailed around the beginning of June.
June Newsletter Ideas
First, these are the important (marketing) holidays in June:
- June 17: Father’s Day
- June 21: First Day of Summer
- Plus, summer break will start!
Here are some email newsletter ideas around these holidays:
- Let customers know if and when you have Father’s Day events or special.
- Create a special for the first day of summer and describe it in the newsletter.
- Promote any products, services or offers that are needed to prepare for or enjoy summer break with kids.
- Add a link to your latest blog post or an interesting blog post from someone else in your industry.
- A milestone or anniversary for your business – something to celebrate.
- Updates or changes, such as changed business hours for the summer, new recommendations for parking, construction information, etc.
For more email newsletter ideas: 53 Monthly Email Newsletter Topics and Ideas
Email Newsletter Best Practices
Your subject line must:
- Grab the reader’s attention, otherwise it will be deleted
- Not exceed 50 characters—shorter is better
- Avoid spam trigger words such as “free”, “cheap”, “call”, “click” (use free online resources for more)
- Avoid all caps and exclamation points
- Make the email content obvious, to comply with applicable laws
For more subject line help: Email Subject Line Tips, Ideas, and Best Practices
Your message should:
- Include a headline, body copy, and a call to action
- Have a photo or image to reinforce your message
- Be easy to read—keep it short and sweet
- Test your email on your desktop and your phone. Make sure it looks good, is easy to read, and your call to action is above the fold
- Use spam testing to make sure your email does not end up as spam (use free online resources)
- Open rates should be above 20%
- Click-through rates should be above 2%
- Unsubscribe rate should be less than 0.5%.
For more help with your email marketing metrics: How to Measure the Success of Your Marketing Emails