From lead generation to customer loyalty, social media supports a wide variety of marketing activities. One marketing activity in particular—location-based marketing— has become easier and more effective than ever, thanks to social media. Facebook, Instagram, and Snapchat offer small businesses a number of opportunities to promote their business in their local area. This post will cover how to use these social media platforms to experience the benefits of location-based marketing for small business.
Local Internet Marketing with Google
You may be thinking to yourself, “but Google isn’t a social media platform!”
Well, it kind of is. The Google My Business platform is a combination of a business directory listing and social media profile. As with directories, you can include all of the essential contact information about your business as well as offerings and special amenities. As with social media, you can publish posts to your profile that appear on your listing. By optimizing your Google My Business listing for your local area, you can increase your visibility for nearby searchers. Then, by posting special offers and events to your listing, you can get more of the right eyes on your promotions.