There is no shortage of companies asking small businesses to shell out hundreds, if not thousands, of dollars to promote themselves. But if you’re like most small business owners, you could really use some free tools to jumpstart your marketing. That’s why we’ve begun a weekly blog series featuring free tools for SMB owners to help you with your various marketing needs.
Infographics are a great marketing tool for any business. The mix of words and icons is an engaging way to transmit information to others. In fact, the human brain processes information better with infographics than with words or pictures alone. But, how do you make an infographic if you’re not a graphic designer?
The are many websites where you can create free infographics, but we recommend Piktochart for free, easy to make, infographics!
Piktochart has two versions, Free and Pro. For most people, the Free version will be more than enough for simple infographics. To get started, you can choose either from one of Piktochart’s Free templates, or create your own. For this example, we chose to create an infographic without a template so that it would be quick to customize colors and add graphics. But, if you like structure, one of the templates would work just as well. There are several templates to chose from to help display the information in different ways.
Before you get started making an infographic, it’s important to have your idea and information assembled. Infographics are a powerful tool to teach or display information. First come up with an idea to display. Examples of infographics for small businesses are:
How stress affects the body
Best snacks for school
Rainy day family activities
Chore chart by room
Investment comparison chart[/one_third_last]
As you can see from the lists above, you can use an infographic to convey a variety of information.
Once you have your idea and information, start creating! Choose a background color. Infographics are meant to be visually appealing so chose a color scheme that is eye catching but easy to read. If applicable, keep colors in line with the industry or theme of the information.
Browse through the icons and see what’s available. Icons should be used to represent information. A chart or dollar signs show growth and increased revenue, an apple represents healthy foods, and an airplane is for transportation. Piktochart’s icons are broken up into categories for icons ranging from food to medical to technology.
After choosing icons, add text and arrows to add depth and flow to the information. Infographics are read from top to bottom. Group similar information together in a section of the infographic to tell a story to the reader.
Voila! You’ve created an infographic! Download and save the infographic and share it on your blog and social media!
We created an infographic on Piktochart on how to create infographics, using some of the data from a recent case study of one of ThriveHive’s customers. How do you think it looks?