What is Foursquare?
Not everyone is intimately familiar with Foursquare yet, but its popularity is increasing quickly and it’s a great marketing channel for many small businesses. Foursquare is an application made primarily for smartphones that enables its users to “check in” to locations that they visit. Users check in so that they can earn points and badges as part of a game dynamic, but also because they discover new places to visit and they can get rewards from businesses.
At the end of 2011 Foursquare hit the 15 million user mark and those users have “checked in” to physical locations over 1.5 billion times – you can check out their latest infographic here.
Who Should Think About Using It?
The businesses that should consider using Foursquare are the ones that have a physical location that gets regular foot traffic. It’s a particularly good way for local businesses to stand out. There is also a Foursquare brand platform for businesses that do not have a physical location, but we we’ll save that for another article.
How can Foursquare Help Your Small Business?
Foursquare may be a game, but it can drive real results for your business. Below are 3 ways that Foursquare can help increase sales.
What Can You Do to Leverage Foursquare More Effectively?
Below is a 4 step guide that will help you get setup to maximize the value of this free marketing tool. All it takes is a few minutes to get everything set up and you will be ready to go.
That’s it! You now have all the basics in place to start getting some traction from Foursquare. Keep an eye on your stats dashboard to see how many people are checking in and spend some time playing with specials. Over time you will start to get some exposure to a new audience that will hopefully drive new business for you!