For a small business owner, the holiday season is often the busiest time of year. While the winter months can bring about a burst in sales, there are also a million and one things to do, remember, and coordinate. Social media is probably the last thing on your mind during this crazy season, but keeping your networks updated and holiday-themed will drive more potential customers to your website this time of year. If you work smart, social media doesn’t have to be time-consuming or draining. The simple act of repurposing holiday content can help you save time, drive sales, and keep your social media looking bright and seasonal.
How to Repurpose Holiday Content
Share Content from Seasons Past
One of the simplest ways to cut down on time and resources when creating holiday marketing campaigns and content is by repurposing last year’s creations. If you did a winter-themed photo shoot with your products, share images that haven’t been shown before, or post pictures on Facebook that were only shared on Instagram. If you wrote holiday-themed blog posts last year, update the content and share it with to your audience again. Holiday content, while seasonal, can be typically be used year after year. Spread your previously successful holiday content on Instagram, Twitter, Facebook, and Pinterest. Take note of the posts that performed especially well last years and share that content the most frequently—it’s sure to perform well if it did in previous years.
Use Any Videos Across Multiple Networks
Producing a holiday video can be time-consuming and expensive, especially if you have to hire an outside marketing consultant to assist, but it’s a worthwhile investment. An appropriate and relevant holiday video can be shared across all your social media networks, included in emails, and displayed front and center on your website. Be sure to make your video marketing personal and informative, so your current and potential customers are able to connect with your brand and understand your mission. A holiday marketing video is a great way to show your customers a little behind the scenes look at your business, your staff, and your office.
Reuse Live Content
You may be in the habit of posting Instagram stories to market your small business or going live on Facebook. But this great content doesn’t need to die after 24 hours! After you live stream your Christmas tree decorating, or boomerang a local holiday display, be sure to add this great content to your Instagram profile using the highlight option, or on Facebook by saving the live video to your feed so it can be enjoyed all season long.
Collect User Generated Content
Utilizing user-generated content is a great way to save time, and one of your most valuable social media marketing assets. By posting content your customers have shared, you will help to strengthen the bond between the customer and your business, build brand loyalty, and save yourself the time and energy of creating your own unique content for every post. Any photos or videos that customers tag you in can be promoted across many social networks, displayed on your website, and even included in your newsletter—just be sure to give credit when sharing! Repurposing user-generated content is extremely popular during the holiday season.
Spice Up Non-Holiday Photos
An easy way to produce content for the hectic holiday season is by sprucing up some older photos to fit the spirit of the season. Any photos you have taken from product photo shoots, events, or behind the scenes peeks can be rejuvenated with some small, easy touches. You don’t need to be a technology whiz to add some flair to an older picture—a wreath border, some snowflake graphics, or a photoshopped Santa hat can all add some fun cheer to your holiday content. By adding some small touches to your images, you can easily repurpose your content to match the holiday season.
Gather Holiday-Themed Gift Guides
Gift-giving can be a difficult task for a lot of folks who don’t know what to get that special person in their life. That’s where you can help out! Put together a collection of gift guides, either ones you’ve written in past years, or through a collaboration with a local blogger, that incorporate your brand and assist your customers in selecting the best possible gift for the person they have in mind. These gift guides can be collected and sent out in the form of an email, a blog post on your website, a newsletter, or a social media post. Repurposing gift guides is a great way to cut down on the stress of the holiday season.
Engage with Your Audience
Another great way to cut down on time and repurpose content is by engaging your followers on social media. Whether you sell products or offer a service, ask your audience to share their favorite holiday memory or experience related to your business. For example, if you’re a landscaping company, ask your audience to share photos of their Christmas light display. If you’re a florist or event planner, share a social media post asking your audience to share their best tablescapes or Christmas tree decorations. Share the best photos (with credit) as inspiration to your audience.
Looking to keep your content looking fresh all year? Download our marketing calendar below.
