As a way to easily edit and share photos with followers, companies big and small are leveraging Instagram to connect with customers and attract new ones. Between direct messaging, tagging, and sharing, this platform provides an interactive experience between businesses and their audiences. What some users don’t know is that they can repost other users’ content to further promote their business, in a safe and positive way. In this post we’ll go over the importance of sharing content as well as how to repost content that will help to expand your visibility and strengthen your brand.
Related: Instagram for Small Businesses
Why Reposting and Photo Sharing is Effective
Seeing is believing. It’s one thing to tell about your customer’s positive experience, it’s quite another to witness a real person smiling, taking the time to give you a shout out – unsolicited! User generated content, reposting, and photo sharing are essentially free marketing opportunities.
Reposting is mutually beneficial because it showcases your business while also giving the customer the warm and fuzzies. They’ll feel that their business is appreciated and as a consumer, that’s a rare thing.
Spotlighting a customer’s perspective can be more influential than traditional marketing. Think about the success of consumer-driven websites like Yelp. Firsthand accounts from people who have nothing to gain are powerful.
How to Repost a Picture on Instagram
There are a few primary ways to share photos, primarily through using photo apps for Instagram like the Repost App. Available for both iOS and Android, Repost App for Instagram allows you to repost another Instagram users’ photo onto your Instagram feed. Repost App makes it simple to repost and give credit to the original Instagram account who posted the photo. Read on for step-by-step guide on how to use Repost App.
Step 1) Download the Repost App from your app store
Step 2) Open your regular Instagram app
Step 3) For the post you want to repost, tap the three dots.
Step 4) Select “Copy Share URL”
(You’ll see a copy confirmation)
Step 5) Open Repost App.
Step 6) The post for the URL you copied will be in there!
Step 7) Select the position and color for the shoutout.
(Which corner, and whether you want the shoutout to have a black background or white background)
Step 8) Tap “Repost”, then select “Copy to Instagram”
(You will now be redirected to the classic IG platform.)
Step 9) Post on Instagram
Look familiar? You are now in the classic Instagram platform. You’re at the stage where you can edit and add filters, but we would advise against that. After all, you’re showcasing someone else’s post, not trying to improve upon it.
Step 10) Add a caption and tag the Instagram user.
Click “Next” at the top right to add your caption and tag the Instagram user who originally posted the photo. It’s important to tag the user so they know you shared their photo. This will build customer loyalty and trust. Remember to choose hashtags that are relevant to the post, so as to increase its reach.
Step 11) Tap “Share”
Just like that you’ve just successfully reposted an Instagram photo using the Repost App!
Social media has been an incredibly useful platform for small business marketing. Having command of resources already in your wheelhouse, you’ll soon see they can play a meaningful part in growing and promoting your business. Looking for more tips, check out our blog post on how to use Instagram for small businesses.