If you’re like most business owners, you’re looking for ways to improve awareness and get your business recognized in your local market. Facebook is an effective way of getting the word out about your business. But like the tree that falls in the empty forest, having a Facebook business page is only as good as the number of people who see it. So how do you get more people to see your page?
Related eBook: Facebook Marketing Guide for Business Owners (free download)
We know it can be difficult to get your Facebook page noticed, to get page likes, and to increase the organic reach of your Facebook posts. Here are some ways to promote your business’s Facebook page for free so that you can expand your reach and get more customers from Facebook.
Once you get your Facebook page up and running, the next thing you need to do is to invite friends and family to “Like” the page. Inviting friends and family to like your page is advantageous because it sets you off with a digital footprint on Facebook and it provides you with a valuable test audience.
Promoting a business page that doesn’t have much life or engagement isn’t going to do much to help your business. Focus on building a quality audience first. The natural activity that fills up your page from that quality audience will then serve to promote your page.
Another way to promote your Facebook page is to offer something of value in the form of an offer or Facebook contest or giveaway. The more interesting the incentive or deal, the more likely it is to generate “shares” and “likes”.
Social media pages are for being social. Chances are that you’re not going to make $1 million selling products on Facebook but Facebook isn’t about selling; it’s about connecting with your audience. Facebook page promotion is best done by connecting with your audience through interesting, useful, relevant, and helpful content.
The higher the quality of your content, the more likely it is to get noticed and shared. When your followers share your content on Facebook, your business page is getting promoted for free. For more posting tips, check out How to Improve Your Social Media Posts.
Did you know that you can actually promote your Facebook business page by promoting your products and services? If you strive to keep customers up to date on your offerings through Facebook, you’ll be posting regularly, showing your audience that you want to keep them in the know, and attracting customers to your business—all of which serve to promote your Facebook page (and business) for free.
Customers are the lifeblood of your business, so share their thoughts with others. Use customer feedback as a way to engage other customers or open a dialogue. Tag customers in their feedback to increase the visibility of the Facebook post. If you don’t have any customer feedback, get some! Customer reviews are very important for small businesses. Learn how to ask customers for reviews here.
Don’t forget about user-generated content! Get your customers to post about your business on Facebook and tag your location so that they are promoting your page to their networks.
Another way to extend the visibility of your Facebook business page is to extend your network. Extend your network on Facebook by liking and interacting with the Facebook pages of other businesses or influencers in your industry/niche. Link other businesses or influencers to your posts for cross-promotional marketing. If you link or share the updates from other businesses or influencers, they will be more likely to link to or share yours.
You should also follow local news media and people with a large influence – people who have lots of followers. Try to use the same conversation-starting tactics to gain access to their audience. If you’re not already connected, learn more about connecting with influencers in your industry.
A great way to get more likes and followers to your business’s Facebook page is to interact and increase engagement with those who follow you or comment on your posts. If an individual comments on your post, thank them and follow up with a question related to the comment. Facebook’s algorithm shows your interaction with individual users on the newsfeeds of users who follow your page as well as the individual’s Facebook feed.
Another way of engaging with individuals is to tag people in pictures or Facebook updates. Tagging not only alerts the individual to the fact that they were mentioned in the post, but it also shows up on others’ newsfeeds.
Promoting your Facebook page isn’t just about promoting your business. It’s about building up the quality of your page so that it is something that others will naturally promote for you. It’s about exploring and expanding the network in which you are promoting. It’s about growing the audience you are promoting to. Follow these seven tips to get your Facebook page in front of more potential customers for your business.
For more Facebook marketing tips, download our free eBook below:
This post was originally published on August 20, 2015 and updated on May 15, 2018.